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Disney and General Motors have renewed their long-term business relationship with a new multi-year corporate alliance. As part of the new alliance, GM will be actively involved with Walt Disney Imagineering in the development of a re-imagined, design-centric Test Track experience. The refurbished Test Track will be presented by one of GM’s most famous brands, Chevrolet. As Chevrolet marks its 100th anniversary, the new alliance agreement enables General Motors to tell its story in new and exciting ways to millions of Guests from around the world and continue as the official vehicle sponsor of Walt Disney World Resort.
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Posted: Mon 1/9/2012 12:32p • permalink • Discuss It
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