The Walt Disney Studios announced that they worked with Hanes, who is collaborating with the Association of Gospel Rescue Missions (AGRM), to launch “The Odd Life of Timothy Green” Sock Drive on July 9, 2012, aimed at providing new socks for families in need across the U.S. People are asked to take new pairs of socks to any of the community drop-off locations nationwide between July 9 and September 3, 2012. Besides the community locations, people may also drop off socks at Carmike and Marcus theaters in their communities. Hanes will be standing by to match donations up to 10,000 pairs of socks. AGRM will distribute the socks to the families they aid.