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New Balance and Disney Parks and Resorts Announce Multi-Year Strategic Alliance
New Balance and Walt Disney Parks & Resorts announced a multi-year strategic alliance today that includes exclusive footwear, running-specific initiatives and co-branding opportunities. This exciting alliance will bring New Balance’s innovative, design-forward athletic footwear to the leading vacation destination in the world, in particular Disney’s thriving sports business. As part of the collaboration, New Balance becomes the official athletic shoe of Walt Disney World Resort, Disneyland Resort and ESPN Wide World of Sports Complex. New Balance also becomes the official running shoe for runDisney race weekends and the official baseball shoe of amateur baseball events at the Sports Complex.
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Posted: Thu 1/10/2013 8:48a • permalink • Discuss It
Tags: Disneyland Resort Disneyland Walt Disney World
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