LP Lotion: Joe Rohde on Animal Kingdom's Birthday
Page 8 of 14
The design team did massive amounts of research
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It was important that Disney's Animal Kingdom really feel like reality.
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Joe explained that building a three dimensional place is not the same as a picture. He explained the various levels of editing and filtering that impact the final image of place that makes its way into a picture book. When you go to a real place you come away with the sense of what it is like to be there.
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The design team seeks to bring those experiences, not just the visuals, to life in their creations.
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