Inventor's Product set to revolutionize Motion Picture Viewing Forever debuts with Dinosaur

Disney First Major Studio to Jump on Board With the Exciting New 2POP Fun Pack Promotion Just in Time for the "Dinosaur" May 19 Premiere

Domestic and international motion picture exhibitors are so excited about the new patented invention called the 2POP Fun Pack, a major merchandising vehicle, that they are running to sign up for the first shipments to their theaters as you read this article.

First up is Disney, and this week the studio's flagship theater, the El Capitan, makes history by introducing the product for the first time in advance of the May 19 world premiere of "Dinosaur."

The 2POP Fun Pack is a revolutionary design, allowing movie patrons to leave the concession stand with an iced drink, popcorn, candy and a Disney "Dinosaur" character, all attached and held with one hand. The outer shell of the 2POP container is utilized as a collectible with artwork and logos from major motion picture promotions, soon expanding to pro sports.

As early as today, exhibitors can have the "Dinosaur" stars in their lobby. Aladar, Baylene, Eema, the Lemurs and Carnotaur, soon to be household words, are on their way to theater concessions now. The 2POP Fun Pack lets patrons leave with a take-home selection of five collector-quality art adornments of these "Dinosaur" stars.

Following the May 19 "Dinosaur" release, the 2POP Fun Pack will be appearing with similar collector-quality art from other major studio prime summer, Thanksgiving and Christmas releases. Discussions are in progress with Warner Bros. for the new "Pokemon" sequel as well as discussions about other Disney releases, both domestically and internationally.

The patented "2POP Fun Pack" is the brainchild of inventor and merchandising and design impresario P.J. Berjis, who has been featured in Entertainment Weekly, The Hollywood Reporter, Box Office Magazine and national news television shows. Berjis has teamed up with Beverly Hills entertainment industry veterans Richard Morse II (entertainment attorney) and Edward Lozzi (public relations executive).

Together they are currently launching this breakthrough product for exhibitors and moviegoers along with the "2POP Kids Foundation," a charity for children in need.

To view the product visit its official website:  http://www.2pop.com

-- Posted May 10, 2000
-- Company Press Release