Toro Becomes Official Lawn Maintenance and Irrigation Product Supplier For Walt Disney World
Toro Becomes Official Lawn Maintenance and Irrigation Product Supplier For Walt Disney World(R) Resort
Walt Disney World ® Resort is famous for breathtaking and picturesque landscapes and gardens.
The Toro Company will now help Walt Disney World ® Resort care for its beautiful landscapes. The two world famous companies have announced that Toro is the Official Turf and Irrigation Company of Walt Disney World ® Resort.
For Toro the agreement is an extension and an expansion of a previous pact with Disney. In 1996, Toro provided the turf and irrigation expertise for the new Disney's Wide World of Sports(TM) complex. The state-of-the-art 200-acre facility offers sports fields and other playing surfaces that serve as the spring training home of the Atlanta Braves, as well as the headquarters for the Amateur Athletic Union (AAU) and more than 170 annual events.
Since the opening of Disney's Wide World of Sports(TM) complex in March 1997, fans and athletes at all levels of competition have raved about the superior quality and safety of the playing fields. Toro has used Disney's Wide World of Sports? complex for special events such as the first ever Professional Turf Symposium and Toro University.
The new agreement applies to most Walt Disney World ® properties, the Disney's Wide World of Sports(TM) complex and the Epcot ® Flower & Garden Festival. The agreement also includes the five championship golf courses at Walt Disney World ® Resort.
"Walt Disney World ® is the world's No. 1 vacation destination, while Toro represents the industry standard for turf maintenance and irrigation," adds Phil Lengyel, vice president of Business Development for Walt Disney World ®. "For the past four years, Toro products and services have been instrumental in the care and maintenance of our perfectly-manicured fields and other surfaces at the sports complex. It is a natural fit that Toro's fine products now be used to maintain the thousands of acres of turf across all of Walt Disney World ® Resort."
"Disney succeeds in creating a wonderful experience for millions of guests and we are proud to have Toro play a key role in delighting their guests," said Kendrick B. Melrose, chairman and chief executive officer of Toro. "Our original alliance with Disney has allowed Toro to expose hundreds of the best landscape managers to world class athletic facilities. This extension and expansion of our relationship allows us to now expose thousands more, both professional and residential landscapers, to what many consider the most beautiful gardens and turf areas in the world."
Given the enormity of the landscape at the Walt Disney World ® Resort, Toro equipment is practically always on the job. Landscapes within the Walt Disney World ® Resort are equivalent to almost 3,000 football fields and are cared for by a staff of more than 650 horticulture and landscape professionals. At three mowings per week, Toro equipment will cover up to 450,000 "mowing miles" per year or 18 trips around the Earth at the equator.
Disney will use a wide range of Toro equipment to groom landscapes, including the revolutionary Toro Z-master and other mowers, Toro utility vehicles, Toro irrigation systems, and Toro trimming products.
Toro Strategy on National Key Accounts
The Toro Company nurtures a number of substantial national alliances with major companies such as Home Depot, Club Corp and, of course, Walt Disney World ®. In addition, Toro is also aligned with other prestigious resort and event destinations such as the University of Notre Dame, The Indianapolis Motor Speedway and The Rose Bowl.
"This agreement is a win-win for Toro and Walt Disney World ®," said Melrose. "For Toro, this pact with Disney is evidence that our product quality and customer service are at the top of our industry -- because Disney would accept nothing less. And for Disney, they are getting the best and most durable turf care products in the market. Just like the attractions at Walt Disney World ®, our equipment is made to never take a day off."
In addition to covering turf and irrigation equipment, Toro signage will adorn every field at Disney Wide World of Sports? complex. Toro will also maintain its naming rights to the Town Green, an all-purpose recreational park within the sports complex.
The Toro Company has more than 4,700 employees around the world and is a leading provider of outdoor maintenance and beautification products for home, recreation and commercial landscapes.
The world's most popular vacation destination, Walt Disney World ® Resort offers four theme parks -- Magic Kingdom, Epcot, Disney-MGM Studios and Disney's Animal Kingdom -- 19 uniquely-themed and designed resorts, three water parks, five championship-caliber golf courses, a 200-acre sports complex, and a multitude of other entertainment, shopping, dining and recreation offerings.
-- Posted January 26, 2001
Source: The Toro Company
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