Walt Disney Internet Group and Globe Telecom have entered into an arrangement that brings Disney Mobile branded wireless content to Philippine consumers for the first time via Globe Handyphone, the GSM cellular phone service of Globe Telecom.

Available now, the Disney Mobile service is offered on Globe Handyphone's WAP and SMS services and can be previewed on its wired Internet portal service at http://www.myglobe.com.ph. The content is based on Disney's lineup of classic characters, which includes Mickey Mouse, Minnie Mouse and Donald Duck, as well as on modern classics, such as "Beauty and the Beast," "Mulan" and "The Lion King."

The Disney Mobile service can be accessed through SMS short codes or a WAP menu on the handset. The initial content offerings will be further expanded to include EMS and MMS content and other more advanced content, such as Java utilities.

"The Philippines market has one of the highest usages of data services in the world," said Mark Handler, executive vice president and managing director, International, Walt Disney Internet Group. "We are very pleased to establish a relationship with Globe Telecom, a market leader with whom we can provide exciting Disney Mobile content to consumers in the Philippines."

"In providing the best and most exciting mobile services to our more than four million mobile subscribers in the Philippines, we are proud to be partnering with the Walt Disney Internet Group to make available Disney ringtones and icons via Globe Handyphone service," said Nicky Santiago, vice president for wireless data group, Globe Telecom. "The addition of this new service will be thoroughly enjoyed by our subscribers, knowing Filipinos young and old alike have a strong love for Disney characters."

Disney Mobile entered the Asian wireless market in the summer of 2000 with the launch of Disney-i on NTT DoCoMo's platform in Japan. Today, Disney Mobile has more than 2.5 million subscriptions in Japan, and the company has also signed wireless content distribution agreements in 14 international markets.

About Walt Disney Internet Group

Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's (NYSE:DIS) Internet properties including category leaders Disney.com, ESPN.com, ABCNews.com and ABC.com. WDIG has led the way in developing new forms of interactive content, such as its Enhanced TV service, which showcases the convergence of video and interactive programming, and is a market leader in developing and distributing entertainment and informational content to new platforms.

Through relationships with some of the world's largest wireless carriers, WDIG distributes content and services to wireless users under the Disney, ESPN and ABC brands. Steve Wadsworth is president of WDIG, which is headquartered in North Hollywood, Calif., and has operations in Seattle; New York; Orlando, Fla.; Tokyo; and London.

About Globe Telecom

One of the Philippines' leading telecommunications companies, Globe Telecom is a full-service provider offering digital wireless, wireline, international telephony, inter-exchange carrier service and data communications services. Behind Globe Telecom is the partnership of Ayala Corporation, Singapore Telecom and Deutsche Telekom.

--Posted June 11, 2002
Source: Walt Disney Internet Group, North Hollywood