LPWire: New Disneyland Resort Pin Trading Guidelines

July 10, 2002

Dear Disney Pin Collectors,

We would like to begin by thanking you for your continued support of the Pin Trading initiative at the Disneyland(R) Resort. We understand that many of you expressed your concern regarding the number of pins that can be purchased. Comments from our Guests are always appreciated, and will continue to be a valuable tool for our operation. Certainly it is never our intention to cause our Guests disappointment, please be assured that we will continue to evaluate our processes for future initiatives & guidelines based upon feedback such as yours.

With this in mind the following guidelines and limits will be going into effect, beginning August 2, 2002. These latest additions will go into effect as part of the worldwide launch of Disney Pin Trading & to be consistent with many of our other Disney Theme Parks & Resorts. Below you will find information regarding the “Tricks of the Trade,” Kids Pin Trading Sessions and the latest additions to our Resort Pin Trading Guidelines

Disneyland® Resort Pin Trading

“NEW” PIN PURCHASING LIMITS

All limited-edition pins released at the Disneyland Resort will be limited to TWO (2) pins per Guest, per style, per day.

All open-edition pins released at the Disneyland Resort will be limited to TWENTY-FIVE (25) pins per Guest, per style, per day.

PIN TRADING ETIQUETTE*

• HAVE FUN! Pin Trading can be a great way to interact with and meet Cast Members and other Guests.
  
• PINS should be in good, undamaged condition.
  
• TRADE one pin at a time, hand to hand.
  
• GUESTS may trade a maximum of two pins with each Cast Member
  
• PLEASE refrain from touching another person’s pins or lanyard.
  
• IF you need a closer look, ask the person wearing the lanyard if they can bring it into clearer view for you.
  
• CERTAIN pin sets should be traded as sets. If a single pin from a set does not complete the intended picture or statement alone, all pins in the set must be traded as one pin.
  
• ONLY Operating Participant pins that show a Disney or Walt Disney World affiliation will be accepted for trading.
  
• “NAME PINS” may not be traded with Cast Members. This includes Disney name pins.
  
• WHEN trading with Cast Members, guests should offer a pin that is not already displayed on the Cast Member’s lanyard.
  
• GUESTS may trade only one pin of the same style with a Cast Member.
  
• THE general rule on what constitutes a tradable pin is that it is a metal Disney pin, and some certain Operating Participant pins, that represent a specific Disney Event, Place or Location, Character or Icon.
  
• MONIES or gifts may not be exchanged or used in trade for a pin.

*Rules are subject to change without notice. Guests suspected of operating an unauthorized pin business in a Disneyland® Resort theme park or Guests violating any Disneyland® Resort rules shall be subject to, among other things, ejected from such theme park and/or the resort premises.