LPWire: ABC TV Turns to Digital Bucket to Create Unique DVD Promoting Fall Season
ABC Television Turns to Digital Bucket to Create Unique DVD Promoting New Fall Season
150,000 New Promo DVDs Will Be Given Away This Weekend at EXPN's X Games IX Aug. 14-17; and at ABC's Primetime Preview Weekend at Disney's California Adventure Sept. 6 & 7
ABC Television recently turned to emerging media & post studio Digital Bucket to create an innovative DVD promoting the network's new Fall Season. An entertaining and effective promo give-away, the DVD will excite and educate viewers about the new programs airing on ABC this year, as well as movies, returning ABC favorites, and the TGIF franchise.
150,000 DVDs will be given away within the next month. DVDs will be distributed this weekend at ABC's booth at EXPN X Games IX August 14-17; and at ABC's Primetime Preview Weekend at Disney's California Adventure September 6 & 7. DVDs will also be placed in all packages bought through the Disney auction site on EBay, and in all gift bags at tradeshows where the Fall season will be premiered.
"We saw EXPN's X Games as a unique opportunity to reach a key demographic, and wanted to do so in a unique way," says Michael Benson, ABC's Senior Vice President, Marketing. "People are more motivated to sample a DVD these days, due to their unique features and content capabilities. Plus we felt it would be a cost-effective way to get the word out about our new fall lineup. We had worked with Digital Bucket on a highly successful DVD promoting `Alias' and didn't hesitate to turn to them again, not only for their technical expertise, but because of their relationship with Met/Hodder and understanding of our promotion and marketing strategy."
About Digital Bucket
Digital Bucket, part of the Metropolitan Hodder Group, specializes in interactive and emerging media development and services. The team at Digital Bucket, under the guidance of Co-Founders Kent Hodder and Nancy Bordson, consists of digital creative experts. Digital Bucket's services include DVD authoring and pre-mastering, CD-ROM creation, flash design and development, website development and media encoding. Digital Bucket's success is due in large part to its unique relationship with sister company Met/Hodder, a creative branding, marketing and production company.
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--Posted August 15, 2003
Source: Digital Bucket
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