LPWire: Playmates Toys Introduces Disney Little Princess Dolls With a New Color Change Feature! - LaughingPlace.com: Disney World, Disneyland and More

LPWire: Playmates Toys Introduces Disney Little Princess Dolls With a New Color Change Feature!

Playmates Toys Introduces Disney Little Princess Dolls With a New Color Change Feature!

Little Girls Add Color Change Surprises To Their Doll By Using a Special Wand and Touch of Cold Water!

Playmates Toys Inc. of Costa Mesa, California, has done it again. This time they've created a unique assortment of "Magic Color Change Surprise" Disney Little Princess dolls that let little girls be creative as they make their doll and her accessories change color!

According to Lori Farbanish, Vice President of Marketing Disney Toys & Licensed Brands at Playmates Toys, "Little girls have fun discovering color change surprises on their Little Princess doll, her outfit and accessories! By simply dipping the special wand into cold water and applying to the doll, magic happens! Pretty designs appear on her doll's cheek. Lips and finger nails change color too! Like magic, areas on the doll's outfit change color as well as her accessories!"

Farbanish added that even the Little Princess Pet friend has a color change feature too. "Little girls will also have lots of fun hair play with colorful hair extensions and brush included."

The Disney Little Princesses are the first Disney Princess dolls that depict the Princesses as toddlers. "The new color change Little Princess dolls offer a whole new way to play with the Disney Little Princesses."

Currently there are three Magic Color Change Surprise dolls available. Little Ariel, Little Pocahontas and Little Jasmine. Little Cinderella will join the line in February 2004 followed by Little Belle and Little Mulan in June 2004.

Priced at $19.99 suggested retail, these dolls are intended for girls age three and up.

Playmates Toys Inc. manufactures, markets and distributes a range of girls' and boys' toy, activity and novelty electronic products based upon the character-rich licensed entertainment properties. Among the company's best-known brands are the unique water-filled "Waterbabies" dolls.

Key licensed properties include Disney's Princesses and or classic characters from The Walt Disney Company, Twentieth Century Fox's "The Simpsons," and Mirage Studios' "Teenage Mutant Ninja Turtles." Playmates Toys Inc. is a division of Playmates Holdings Limited, a Hong Kong-based company whose stock is traded on the Hong Kong Stock Exchange.

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--Posted January 27, 2004
Source: Playmates Toys Inc.