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LPWire: FamilyFun.com Holiday-Themed Features Draw Record Visitor Traffic

FamilyFun.com Holiday-Themed Features Draw Record Visitor Traffic
It's No Prank: Popular Content Centered Around Valentine's Day, Easter and April Fools' Day

FamilyFun.com, a leading family resource Web site produced by Disney Online, achieved record-breaking year-over-year traffic increases surrounding recent holiday site features including Valentine's Day, Easter and April Fools' Day. Since the beginning of 2005, FamilyFun has averaged 40 percent year-over-year growth with a peak increase of 43 percent in April (comScore Media Metrix).

With adults and kids across the country searching for the perfect prank, April Fools' Day was a record-breaking traffic day for FamilyFun.com. Page views for the entire month of April were up 148.3 percent over the same period in 2004.

Other FamilyFun.com holiday visitor highlights include:

-- Easter mini-site page views increased 180 percent over the same holiday period in 2004. Popular content areas included crafts and basket activities, egg decorating and hunting activities, recipes and decorations.

-- Valentine's Day mini-site unique visitors increased by 17 percent over the same period in 2004. Popular content areas included easy-to-make Valentine cards, classroom gift ideas and Valentine's Day family traditions.

"Our number one goal is to exceed the expectations of our audience as a useful and fun resource for family life," stated Emily Smith, vice president of FamilyFun.com. "Holidays are a time for families to be together and it's heartening to know that FamilyFun.com is a top online destination for families who seek creative celebration ideas and activities."

About FamilyFun.com

Produced by Disney Online, FamilyFun.com is the premier online family resource for creative solutions, combining award-winning content and related community features focused on great ideas, practical advice, and "fun stuff to do." The site's popular "Solution Centers," which offer parents real answers in real time, include: "Parenting," "Recipes," "Travel," "Arts & Crafts," "Organize & Decorate," "Games," and "Parties." Disney Online also produces Disney.com, the leading kids' and family entertainment destination on the Internet. Disney.com features exciting neighborhoods that live within the gates of Disney's virtual theme park, housing a variety of wholesome, original content that consistently reflects the magic of Disney. Disney Online works closely with the Walt Disney Internet Group, which provides integrated strategic and operational Internet services for The Walt Disney Company's Internet initiatives.

--Posted May 23, 2005
Source: The Walt Disney Internet Group

 

 

 


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