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LPWire: Disney Launches That's So Raven Fragrance

Disney Launches "That's So Raven'' Fragrance

With a keen sense of style and of an even brighter future, Raven, star of Disney Channel's hit series "That's So Raven," and Disney Consumer Products have teamed up with boom! LLC to create a fragrance for the series' female kid and tween demographic, age 6-14. DCP and Raven, the newest Disney `It girl,' will launch the That's So Raven fragrance line in fall of this year.

Captivating young girls with its fashion-forward look, relatable stories and physical comedy, "That's So Raven" is seen daily on Disney Channel and Saturday mornings on the ABC Television Network's ABC Kids. Raven (a.k.a. Raven-Symone), who began her career as Cliff Huxtable's 3-year-old granddaughter Olivia on "The Cosby Show," is a household name among young girls. For the past two years, she was voted Favorite Female TV Actress at the Nickelodeon Kids' Choice Awards and won two NAACP Image Awards for her role as the clairvoyant teen Raven Baxter in "That's So Raven." Across all U.S. basic cable TV for 2004, "That's So Raven" ranked #1 with Tween Girls 9-14, #1 with African American Tween Girls, #1 with Hispanic Tween Girls and #2 with Caucasian Tween Girls (a mere one-tenth of a rating point off #1). Internationally, it is #1 on Disney Channel Italy and Disney Channel United Kingdom.

"Girls adore Raven and identify with her flare for fashion and energetic attitude," said Sheila Ullery, category director, health and beauty, DCP. "She's blossomed into one of the hottest young stars on the scene today because of her ability to connect with a large, multi-cultural audience. Combined with boom!'s strong record in the fragrance market, That's So Raven Fragrance is sure to be a hit with young girls everywhere."

"This fragrance line will open up a new product category for the show in a sought-after demographic," said Art DeGaetano, president and founder of boom! LLC. "Disney is a powerhouse brand and maintains a consummate connection with kids around the world, notably through its dedicated Disney Channel for kids and tweens, so working with them and an exciting star like Raven is a great opportunity."

Vanilla bean, white lily and lemon zest mix with nuzzly musk to make up the That's So Raven bouquet. The fragrance line, including cologne sprays and a fragrance shimmer stick, will have retail price points between $7.50 and $12.00, with availability in October at specialty, mid-tier and mass volume retailers.

--Posted June 22, 2005
Source: Disney Consumer Products

 

 

 


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