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LPWire: Disney Fairies Author US Tour Announced

Fairies from Never Land Arrive at Disneyland

Disney Publishing Worldwide Unveils the Eagerly Awaited Novel Fairy Dust and the Quest for the Egg
New Disney Fairies Franchise Debut Builds Upon Tinker Bell's Enormous Popularity with a One Million Book Launch in 45 Countries

Disney Publishing Worldwide will unveil to the world today its eagerly awaited novel, Fairy Dust and the Quest for the Egg, by Newbery Honor-winning author Gail Carson Levine. This new illustrated novel for girls ages 6-10 builds upon the enormous popularity of Tinker Bell and the Walt Disney Company's heritage of more than 75 years of creating fairy tale magic. The book is the cornerstone of Disney Fairies, a new franchise from The Walt Disney Company. Fairy Dust and the Quest for the Egg launched with an enormous one million copy printing in 45 countries -- and was translated into 32 languages -- and will be supported by a one million dollar marketing campaign, extraordinary in the world of children's publishing.The world of Neverland in J.M. Barrie's Peter Pan serves as the inspiration for Fairy Dust and the Quest for the Egg, which introduces a new group of fairies, each with a personality that will appeal to young girls -- from feisty, big-hearted Tinker Bell to the newest fairy, Prilla, to Mother Dove, the wisest creature in Never Land.

The launch event, which will be held at Downtown Disney in Anaheim, California in the year of Disneyland's 50th anniversary, will re-introduce hundreds of girls and their parents to Tinker Bell and her world of fairy friends. Ms. Levine will read an excerpt from the book in a magical fairy environment while David Christiana, the critically acclaimed illustrator, will bring her words to life. During the event, Disney will introduce a new Disney Fairies collectors' pin and exclusive lithograph of one of the book's illustrations, as Ms. Levine signs books for her young fans.

"For over one hundred years, girls all over the world have embraced Tinker Bell and taken her into their hearts. With the launch of Fairy Dust and the Quest for the Egg, we are thrilled to introduce girls across the globe to Tinker Bell's world of fairy friends and give her a voice for the very first time," says Robert Iger, president, COO and CEO-elect of The Walt Disney Company.

Following Disney Publishing Worldwide's initial launch, The Walt Disney Company will provide unparalleled and synergistic support for Disney Fairies across its business units. The campaign begins with the recent launch of http://www.disneyfairies.com, a global online experience where visitors can explore and learn about Tinker Bell and other Never Land fairies. The entertainment experience will continue with a series of chapter books planned for spring 2006. In addition, multiple films are currently in development to further extend the storytelling and bring the world of Tinker Bell and her friends to life. Disney Consumer Products will bring Disney Fairies into the homes and lives of girls around the world with a breadth of product that will inspire, enlighten, and encourage them to believe -- from apparel and toys to home decor and stationery.

"The response to the novel has been tremendous both globally and throughout the Walt Disney Company. We at Disney Publishing are so thrilled to have the opportunity to lead the way for the entire company in bringing Disney Fairies to life," says Deborah Dugan, president, Disney Publishing Worldwide. "It was an amazing opportunity to work with Gail Carson Levine, a real master of the modern fairytale, in creating Fairy Dust and the Quest for the Egg. The novel's rich story, captivating illustrations, and that touch of Disney magic is bound to make Disney Fairies a phenomenal success with girls around the world in the years to come."

Ms. Levine will embark on a national and international book tour, visiting retailers in 10 US states throughout September followed by visits to Japan, UK, Finland, Germany, Spain and Portugal.

US TOUR SCHEDULE

* September 6 -- New York, New York
* September 7 -- Fairfield, Connecticut
* September 8 -- Phoenix, Arizona
* September 10-12 -- San Francisco, California
* September 13-14 -- Seattle, Washington
* September 15 -- Ann Arbor, Michigan
* September 16-17 -- Chicago, Illinois
* September 18 -- Dayton, Ohio
* September 19 -- Lexington, Kentucky
* September 20-21 -- Miami, Florida

Fairy Dust and the Quest for the Egg can be found at bookstores in the US from September 1, 2005 and will roll out around the world shortly thereafter.

About the Author

Gail Carson Levine is the author of many books for children. Her novel Ella Enchanted, a 1998 Newbery Honor Book, has sold more than 1 million copies, and was made into a feature film. Her other books include Dave At Night, an ALA Notable Book and Best Book for Young Adults; The Wish; The Two Princesses of Bamarre; and her Princess Tales books: The Princess Test, The Fairy's Mistake, Princess Sonora and the Long Sleep, Cinderellis and the Glass Hill, For Biddle's Sake and The Fairy's Return. She is also the author of the picture book Betsy Who Cried Wolf, illustrated by Scott Nash.

About the Illustrator

David Christiana, the critically acclaimed illustrator of more than 20 picture books for children, has created dreamy, intricate imagery for Gail Carson Levine's characters and their magical world. The book's illustrations were inspired by the great tradition and craft of early twentieth century European children's book illustration -- the very artwork that influenced Walt Disney's vision for some of his most memorable animated films, including Bambi and Pinocchio

About Disney Publishing Worldwide

Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books and magazines, with 274 children's magazines published and 120 million children's books sold each year. Headquartered in New York, DPW publishes books and magazines in 55 languages in 75 countries, reaching more than 100 million readers each month.

--Posted August 29, 2005
Source: Disney Publishing Worldwide

 

 

 

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