LPWire: Yamaha Named the Official Supplier of Musical Instruments to Disneyland
Yamaha Named the Official
Supplier of Musical Instruments to the Disneyland Resort
- Five-Year Agreement With Disney Includes Opportunity for Yamaha Retailers
to Benefit From Relationship -
Yamaha Corporation of America, the world's
largest manufacturer of musical instruments, has announced a new phase in its
long-standing relationship with The Walt Disney Company that makes it the
official supplier of musical instruments to the Disneyland Resort.®
Under the terms of the renewable five-year agreement, Yamaha will provide a full
complement of musical instruments for use in entertainment productions and
rehearsal halls at the Disneyland Resort. Prior to this formal relationship,
Yamaha and Disney had collaborated on a number of individual projects over the
last 15 years.
The "Happiest Place on Earth" is marking its 50th anniversary with the
18-month-long "Happiest Homecoming On Earth" in 2005 and 2006.
"It is a pleasure to officially make Yamaha part of the Disneyland Resort
family," said Matt Ouimet, president of the Disneyland Resort. "Anyone who has
visited a Disney theme park knows that music is a key part of the experience.
That is why we are excited about working with Yamaha -- a company with a global
reputation for quality, artistry and a commitment to the development of young
people."
Yamaha's relationship with Disney offers opportunities for its authorized
retailers around the country. In addition to the excitement and prestige of
associating with the well-known family entertainment icon, retailers will have
the opportunity to offer instruments for sale that have been played at the
Resort. Instruments will be cycled out of the parks for retail distribution up
to two times per year.
The Walt Disney Company is considered to be one of the largest employers of
professional musicians in the world and Yamaha instruments will appear at
numerous locations throughout the Disneyland Resort. The equipment placed in the
first year will include percussion products, pianos -- including a CFIII
nine-foot concert grand for the Grand Ballroom of the Disneyland Hotel, digital
pianos, synthesizers and amplifiers. Additional equipment placements will be
made each year throughout the next five years.
In addition to product placement, Yamaha will sponsor the internationally
acclaimed "Disney's Magic Music Days" at the Disneyland Resort, which welcomes
more than 100,000 high school students a year to visit and perform at the parks.
Yamaha's logo will be displayed in the rehearsal halls and Disney's Magic Music
Days back stage areas. Yamaha will also have a sampling of its
technologically-advanced products placed in the "Innoventions" attraction in
Tomorrowland.
"Disney is the world's premier entertainment brand, and Disneyland is the
historical birthplace and focal point of that magic," says Yamaha senior vice
president Terry Lewis. "Our new partnership holds a wealth of strategic benefits
for us, our retailers and for Disneyland, all in a framework that reinforces the
values of music and family that our two organizations share."
--Posted December 1, 2005
Source: Disneyland