LPWire: That's So Raven 'Eye on Fashion' Benefit Raises $75,000 for Children's Miracle Network
That's So Raven 'Eye on Fashion' Benefit Raises $75,000 for Children's Miracle Network Charity Benefit Hosted by Teen Superstar, Raven Symone and Presented by The Walt Disney Company and Wal-Mart Canada
International teen superstar, Raven Symone (a.k.a. Raven), presented Children's Miracle Network with a $75,000 donation at a fashion extravaganza in Toronto this evening. Presented by The Walt Disney Company Canada and Wal-Mart Canada with the support of over 60 sponsors and volunteers, the That's So Raven "Eye on Fashion" benefit showcased fashions from the newly-launched That's So Raven fall and winter collections available at Wal-Mart. More than 300 guests and media attended the formal gala and fashion show including children from local hospitals represented by Children's Miracle Network.
"Philanthropy has always been a critical part of
my life," said Raven Symone star of the hit Disney series That's So Raven which
airs weekly on The Family Channel network. "It's an honour to come to Canada and
be part of such an amazing event that benefits one of the largest non-profit
organizations in North America and ultimately helps children," she concluded.
John Hartman, senior vice president of Children's Miracle Network said, "This is
an incredible night and one we'll truly cherish. We're grateful to Disney,
Wal-Mart and the many sponsors and volunteers who made this benefit possible.
Raven's commitment and support were remarkable -- she's an inspiring role model
and an icon to many kids -- their faces just lit up tonight the minute they saw
her."
Held at the Design Exchange in Toronto and sponsored by Visa Canada, Minto and Yahoo among others, That's So Raven "Eye on Fashion" blended fashion, music and dance into an extraordinary action-filled evening which celebrated the individuality and style essence of tween girls. Runway fashions showcased the season's hottest looks for tweens featuring age-appropriate designs from the latest That's So Raven collections at Wal-Mart. 100% of the funds raised will benefit Children's Miracle Network, a non-profit organization dedicated to helping kids by raising funds for 170 children's hospitals across North America.
"That's So Raven has transcended entertainment boundaries and now stands as a bona fide lifestyle brand for girls -- encouraging them to express their sense of fashion and celebrate their unique style," said Peter Noonan, managing director for Disney Consumer Products, Canada. "We are so pleased to have had this opportunity to leverage the brand's strength and combine it with the high appeal of Raven to raise funds for such an important charity as Children's Miracle Network."
The new That's So Raven fashions are designed by Disney, with input from Raven, and feature must-have looks for trend-forward girls ages 7-to-16-years old. The new apparel and accessories collections arrived exclusively at Wal-Mart stores throughout Canada this August and are already proving to be a hit with strong sales performance.
--Posted September 26, 2006
Source: Disney Consumer Products
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