Nestle Nesquik Selected for Disneyland Resort's Healthy Eating Initiative

NESTLE NESQUIK Selected for Disneyland Resort's Healthy Eating Initiative

More kids are sporting milk mustaches with their mouse ears at the Disneyland Resort, where NESTLE NESQUIK Chocolate and Strawberry 100 percent flavored milks are featured as part of the Walt Disney Company's healthy eating initiative. In conjunction with new food guidelines unveiled last fall to give parents and children healthier eating options, restaurants at the Disneyland Resort now automatically offer NESTLE NESQUIK Chocolate and Strawberry 100 percent flavored milk or water, 100 percent fruit juice or plain low-fat milk as beverages with kids' meals.

"We are proud to be a part of Disney's steps toward better nutrition for kids," said Cathy Dean, marketing manager, NESTLE NESQUIK RTD. "We share Disney's commitment to providing healthier options for children and families, whether at school, on vacation at Disneyland or on the go. Our eight-fluid-ounce NESTLE NESQUIK products are a great way to give children the benefits of milk in a kid-sized portion that's fun to drink and tastes great."

In Disney's initial tests involving 20,000 kids' meals, as many as 90 percent of parents and children stayed with more nutritious food and beverage options, rather than substitute them with french fries or soft drinks.

"We recognize the role Disney can play in helping parents offer healthier, well-balanced and appealing meals to their children -- even while on vacation," said Mary Niven, Vice President, Disneyland Resort Food and Beverage.

Disney's guidelines were developed based on 2005 Dietary Guidelines for Americans. NESTLE NESQUIK meets Disney guidelines, with particular care to provide appropriate child-sized portions and limited total and saturated fats. NESTLE NESQUIK is made from Grade A, Vitamin A & D, low-fat (one percent) milk and is unlike water-based dairy beverages that contain less milk. This eight-ounce NESTLE NESQUIK contains no high-fructose corn syrup or artificial sweeteners. Each eight-fluid-ounce serving contains 170 calories, and provides eight grams of protein, 25 percent of the Daily Value for vitamin D, and 40 percent of the Daily Value for calcium. Nestle sells this same eight-fluid-ounce size in schools nationwide (vending and a la carte), which falls within the school nutrition guidelines established by the 2004 Child Nutrition and WIC Reauthorization.

"We introduced the eight-fluid-ounce package in June 2006, specifically to provide portion options for parents and kids," said Dean. "As the leading brand of flavored milk with 85 percent of national branded sales, we want to help our customers by providing options for a balanced lifestyle."

-- Posted February 26, 2007