Disney Travel on Demand Launches Season Two
Celebrity Chef Cat Cora celebrates the debut of her
new show on Disney Travel on Demand's Season 2 with a special guest, Chef Mickey
at an event on Thursday, March 6
Click here for a much larger version of this picture
Disney Travel on Demand
Launches Season Two; Cat Cora Leads Off Programming for Interactive Cable
Networks
All-star line-up of celebrity hosts include Eva LaRue, and popular Disney
Channel talent from Hannah Montana, High School Musical and Wizards of Waverly
Place
(March 12, 2008) Walt Disney
Parks and Resorts today announced the new line up of shows for Disney Travel on
Demand, a breakthrough in original programming that combines innovation,
storytelling and the power of interactive television to deliver soup-to-nuts
vacation planning and entertainment experience to television viewers. Available
on Cablevision and Time Warner Cable systems across the country, the first of
three new shows premiers with the launch of "Disney's What's Cooking with Cat
Cora." A preview of the show is currently available on the Disney Parks Web
site.
"Disney is not only a thrilling vacation destination, but a mecca for fine
dining," said Cat Cora, Celebrity Chef. "The audience for Disney Travel on
Demand provided the perfect venue to not only inform families of the culinary
thrills in the park, but to offer recipes that easily incorporate into the daily
meal plan."
Disney Travel on Demand launched across the country in May 2007 with its branded
entertainment and has been successfully engaging viewers, on average, for the
time it would take to watch a full episode of one show. What makes these shows
even more impressive is the level of interactivity. Exclusively on Cablevision
systems, channel 650, viewers can communicate directly with a Disney travel
representative from the comfort of their own homes with the "Talk To Agent"
feature.
With the click of a button on the remote control, viewers will receive a
telephone call back from a Disney travel representative within 15 minutes to
make all their travel arrangements at one of Disney's
destinations: Walt Disney World Resort in Florida, Disneyland Resort in
California and Adventures by Disney vacations.
"Season one has proven to be a success in both entertainment value and in
engaging our guests in the Disney park experience," said Leslie Ferraro, senior
vice president, global marketing, Disney Destinations. "The quality of
programming, the celebrity hosts and the insider insights provide the right mix
of inspiration and preparation for the parents and excitement and fun for the
kids."
Disney Travel on Demand Programs
Three new original programs will start rolling out on Cablevision the week of
March 9. Each episodic series is designed to entertain and delight with
programming about Disney Parks and Resorts. The new original programming
includes:
-
"What's Cooking with Cat Cora" - Tag along with Cat Cora as she helps families shift their "hum drum" dining experiences from the ordinary to the extraordinary. Cat will open their eyes (and mouths) to delicious and nutritious food by taking families into the kitchens of Disney's world-class restaurants, giving each member a task, which results in an amazing meal.
-
"Exploring the Magic" - Hosted by some of Disney Channel's top stars including Moises Arias from Hannah Montana, Jake T. Austin from Wizards of Waverly Place, Olesya Rulin and Ryne Sanborn from High School Musical, and the Sprouse brothers from The Suite Life of Zack and Cody, each episode will focus on some of the new and more interesting sides of Disney Parks and Resorts for kids. High School Musical 2 - Schools Out! show at Disney's Hollywood Studios Resort, to some of the best attractions at Disney's Animal Kingdom Resort, each episode will be fun and entertaining for kids and adults and offer an all access behind the scenes look at how some of the magic is made.
-
"Disney Travel Insiders" - A new episode will be added to this series where our cameras tag along with celebrity hosts such as Eva LaRue as they give guests tips on how to make the most of their trip to a Disney Park. Viewers will get the scoop on exclusive, inside information, must-have travel tips and new experiences waiting for them at Disney Parks.
-
"Disney 24 Seven" - Disney Parks and Resorts are a 24 hour, 365 days a year operation. What does it take to keep the magic running smoothly and deliver each guest a unique Disney experience? Each episode takes you on a journey behind the scenes to show you round the clock operations of one of the most popular places on earth.
"We have enjoyed a fruitful
relationship with Disney Travel on Demand. Utilizing the detailed research
garnered from the campaign, Disney has successfully optimized the channel and it
continually gets better each time, making it been one of our most successful
advertiser VOD channels to date," said Barry Frey, Cablevision's senior vice
president of advanced platform sales. "The 'Talk To Agent' feature is leading
the charge in the way companies can leverage television to have a unique
experience with consumers."
Disney Parks' Technology - Enhancing the Overall Guest Experience
Walt Disney was a pioneer in leveraging the television medium to showcase his
resorts. More than 50 years ago, he introduced the nation to Disneyland park,
even while it was under construction, through the popular Disneyland series that
aired on ABC-TV. Once the park was open, Disney continued to promote the park
and showcase its attractions through broadcasts originating from inside
Disneyland Park.
Disney Travel on Demand is just one step in a series of new media launches that
highlight the latest technologies incorporated into Walt Disney Parks and
Resorts, the industry leader in using new
technologies to forge connections with consumers.
Related Links
-- Posted March 12, 2008
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