Disney Channel's "Camp Rock" First Music Video to be Leveraged Across Multiple Media Platforms April 19

(April 17, 2008) The premiere of the anthemic "We Rock," the first music video from the highly anticipated Disney Channel Original Movie, "Camp Rock," will be leveraged across Disney's multiple media platforms the ABC Television Network, ABC Family, Disney Channel, Disney.com, ESPN Networks, Radio Disney, SOAPnet and Toon Disney -- and in Disney Parks and Resorts and aboard the Disney Cruise Line, SATURDAY, APRIL 19, at various times throughout the day.

A celebratory, song and dance-filled Disney Channel Original Movie for kids and families, "Camp Rock" will premiere on Disney Channel, the ABC Television Network (as part of the "Wonderful World of Disney" franchise), ABC Family, Radio Disney and Disney.com, Friday, June 20 through Monday, June 23 in the U.S. It will also premiere on Family Channel Canada and on Quebec's VRAK.TV (dubbed in French) on Friday, June 20 and on Disney Channels around the world beginning in August.

The video features the movie's stars, Jonas Brothers, Demi Lovato, Alyson Stoner, Meaghan Jette Martin, Anna Maria Perez de Tagle, Jasmine Richards, Roshon Fegan and Jordan Francis.

"Camp Rock" tells the story of a talented yet unsure teen who yearns to share her songs with the world, and of a tempestuous young superstar who's lost his passion for music and is sent packing by his band mates. Together, at a camp for aspiring young music artists, they learn to believe in themselves and to value the freedom to be who they really want to be.

-- Posted April 17, 2008

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