Crocs To Launch New Footwear Collection Inspired By Disney Channel Hits Hannah Montana, High School Musical and WallE
(April 24, 2008) Crocs, Inc. (NASDAQ: CROX) and Jibbitz, LLC, a wholly owned subsidiary of Crocs, are launching an all new collection of footwear and accessories inspired by the smash hits, Hannah Montana and High School Musical, and the upcoming Disney*Pixar film Wall∙E. Combining the magic of Disney and the comfort of Crocs™ shoes, the new footwear is sure to help tweens live out their pop star dreams and children to sport the endearing attributes of a lovable robot.
The Hannah Montana-inspired line of Crocs hits retail this May
with the Hannah Montana mary jane style Crocs™ shoes for girls. With a
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The Disney Channel hit series, High School Musical, will also be added to this summer’s line up. The collection will include High School Musical–themed Jibbitz™ brand charms with the names of cast members in vibrant designs and iconic logos. A special High School Musical Cayman-style Crocs™ shoe will also be added to the collection in July. Tweens and teens alike will be stylish and comfortable with these all-purpose Crocs™ shoes made from Crocs’ proprietary closed-cell resin Croslite™ material, along with graphics printed on the front complete with a contrasting back-strap.
For those anxiously awaiting the premiere of the Disney*Pixar film Wall-E, Crocs is launching Wall-E-themed Jibbitz™ and Crocs™ footwear in May. Crocs™ productsinspired by Wall-E are sure to be a hit with kids of all ages.
“Disney Consumer Products and Crocs have successfully offered innovative products that appeal to a wide range of Disney’s fan base since 2006,” said Ron Snyder, CEO of Crocs, Inc. “We anticipate both leading brands will benefit from these new extensions to the “Disney by CROCS™” collection, which are sure to be a sensation among teens and tweens alike.”
-- Posted April 24, 2008