Strong Advance Sales for EARTH Motion Picture Bolster Tree-Planting Initiative: 500,000 Trees to Be Planted So Far
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Disneynature Expects Numbers to Continue to Grow EARTH Motion Picture Opens on Earth Day, April 22
(April 20, 2009) “EARTH” won’t open till Wednesday, yet moviegoers have already snapped up half a million tickets to catch the movie in its opening week and have a tree planted in their honor. Disneynature’s commitment to plant a tree for everyone who sees the motion picture between April 22-28 means that already 500,000 trees will be planted — and that number is still growing with advance ticket sales on the rise and the April 22 opening just a few days away.
"With half a million new trees committed so far, Disneynature’s first film is already making an impact on the world — and ‘EARTH’ hasn’t even opened yet," said Mark Zoradi, president of Walt Disney Studios Motion Pictures Group. "We’re so pleased that moviegoers have embraced this film and our tree-planting initiative to this degree and we expect the numbers to keep climbing.”
Disney's goal is to ensure that it plants trees in areas that conservationists have identified as critical areas of biodiversity. Disney will oversee the planting of the trees in Brazil’s Atlantic Forest, which is considered one of the most endangered rain forests in the world. Today, only seven percent of the Atlantic Forest remains. Disney is committed to ensuring the trees are planted to provide the greatest long term benefit for the planet.
-- Posted April 20, 2009