Disney Unveils Cutting Edge Tron-Inspired Toys and Electronic Line
From TRON: Legacy Action Figures That Boast First-Of-Its Kind Impulse Projection Technology To High-End Headphones For Gamers And Audiophiles
(June 22, 2010) Disney Consumer Products (DCP) today unveiled a first look at its unprecedented fall line-up of TRON: Legacy inspired electronics and toys (#TronMerch), including the first-ever action figures to feature impulse light projection technology. Also unveiled were high-end lifestyle headphones and advanced computer peripherals for gaming enthusiasts, illuminated iPod® docks, high-quality ear buds and iPhone® cases; and break-through zero-gravity vehicles that travel up and down walls. Walt Disney Picture's TRON: Legacy, starring Academy® Award winning actor Jeff Bridges, Garrett Hedlund and Olivia Wilde, will take audiences on a thrilling action-packed adventure in a unique virtual world when it hits theaters Dec. 17, 2010 in Disney Digital 3D(TM) and IMAX® 3D.
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Featuring dark finishes, neon lighting and a cyber aesthetic, DCP's new TRON: Legacy line will immerse kids and adults alike into the amazing, illuminated cyber world of TRON. Developed in collaboration with leading industry innovators including Spinmaster, Monster, Performance Designed Products (PDP) and Razer, TRON products will be available at retail beginning this October and will be showcased at the San Diego Comic Con International Convention next month giving fans an exclusive first look.
"TRON: Legacy is a cutting-edge film with a unique futuristic feel, and we wanted to create products with new technology and high-end design that live up to what you will see on screen,” said Chris Heatherly, VP of toys and electronics, Disney Consumer Products. "This is not a typical movie line. We're working exclusively with trailblazers who normally do not do movie merchandise, but they believed so passionately in TRON that they jumped at the chance to help us make great products."
"TRON: Legacy is a cutting-edge film with a unique futuristic feel, and we wanted to create products with new technology and high-end design that live up to what you will see on screen,” said Chris Heatherly, VP of toys and electronics, Disney Consumer Products. "This is not a typical movie line. We're working exclusively with trailblazers who normally do not do movie merchandise, but they believed so passionately in TRON that they jumped at the chance to help us make great products."
TRON 12� Impulse Projection Action Figures
Manufacturer: Spin Master
SRP: $39.99
Retailers: Mass retailers
Available: October 2010
Bring the hero to life with the Ultimate Sam Flynn Figure, featuring incredible Impulse Projection Technology that reveals a lit-up life-like image of Sam�s face, light-up body, movie quotes in Sam�s voice, and tons of weapons!
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TRON Core Vehicles
Manufacturer: Spin Master
SRP: $14.99
Retailers: Mass retailers
Available: October 2010
Capturing the TRON essences these detailed replica vehicles come to life. Put your TRON action figure inside the Light Cycle and watch the character and vehicle light up. Each comes with an action figure.
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TRON 7.5� Impulse Projection Action Figures
Manufacturer: Spin Master
SRP: $14.99
Retailers: Mass retailers
Available: October 2010
Collect your favorite TRON characters with detailed articulation. Each 7.5� character features light-up body stylings, amazing Impulse Projection Technology that lights up life-like images of the character faces, and quotes from the movie in each character�s voice. Each comes with a different accessory.
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TRON Deluxe Vehicles
Manufacturer: Spin Master
SRP: $19.99
Retailers: Mass retailers
Available: October 2010
A true Tron icon, the Deluxe Light Cycle becomes part of the rider when it is activated by the action figure. With launching projectiles, tri-color light changes, pop-up air brakes (pop-up blasters on the Light Runner), and gravity tilt sounds you�ll feel like you�re part of the movie action.
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Tron: Legacy Light Runner ballpoint pen
SRP: $40.00
Retailers: Specialty retailers
Available: Fall 2010
Now the legacy of TRON transcends the cyberworld and into yours with Retro 1951�s Light Runner glow-in-the-dark pen. Inspired by the costume worn by hero Sam Flynn, this sleek ballpoint features a textured barrel and pulsating graphics that command your attention with an iridescent glow.
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Tron: Legacy Snowboard Boot by Burton
SRP: $269
Retailer: Select Burton dealers
Available: Winter 2010
The Burton and TRON snowboard boot blends the best-in-class functionality and technology of Burton Snowboards, with the DNA of the original TRON. Inspired by the story�s strong graphic look and feel, the Burton boot is made to look like something out of the future, yet seen through the eyes of a snowboarder back in 1982 when the first film came out. A holographic treatment on the upper part of the boot, backed by stylish color blocking taken right from the images of the upcoming film, brings that futuristic feel to life. (Photo/Stuart Ramson)
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TRON: Legacy Backpack
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PC Peripheral: TRON Keyboard
Manufacturer: Razer
SRP: $129
Retailers: Best Buy, Amazon, Game Stop
Available: October 2010
The configurable keyboard allows you to position the number pad to the right or left to optimize your gaming set-up. Laser etched keys glow, bringing to life the aesthetic of TRON in a highly detailed gaming keyboard, inspired by the world of TRON.
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TRON iPod Dock
Manufacturer: Monster
SRP: $249
Retailers: Best Buy, Amazon, Game Stop
Available: October 2010
Inspired by the TRON data disk, the iPod/iPhone audio dock provides stunning lighting effects and high quality audio.
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TRON Playstation 3� and Xbox 360� Gaming Controller
SRP: $49.99
Unique multiplatform TRON game controllers from PDP bring the look and feel of TRON: Legacy directly into the hands of gamers with light-up accents, perforated details and performance-enhancing contours and design.
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TRON Wireless Wii Controller
SRP: $49.99
Unique multiplatform TRON game controllers from PDP bring the look and feel of TRON: Legacy directly into the hands of gamers with light-up accents, perforated details and performance-enhancing contours and design.
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PC Peripheral: TRON Mouse
Manufacturer: Razer
SRP: $99
Retailers: Best Buy, Amazon, Game Stop
Available: October 2010
An ergonomic, 5600dpi high resolution gaming mouse inspired by the aesthetic of the TRON universe including highly detailed finishes and essential TRON lighting effects.
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TRON Zero G Light Cycle
Manufacturer: Spin Master
SRP: $34.99
Retailers: Mass retailers
Available: October 2010
Ride as Sam Flynn or TRON�s ruler Clu, as you race your Light Cycles with 6-foot light-emitting trails. With the legendary Air Hogs technology, you can drive the Light Cycles on wall and even upside down.
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-- Posted June 22, 2010