Harrods is delighted to announce an exciting collaboration with Disney – the world’s leading family entertainment brand – as the luxury store puts plans in place to showcase a glamorous take on Disney’s fairytale Princesses this Christmas.
Celebrations will get underway in November when the store will unveil an extravagant set of window displays showcasing dresses created by world-leading designers, including Oscar de la Renta, Versace and Elie Saab – each with a unique interpretation of the original Disney Princess dresses.
Inspired by the individual stories of the Disney Princesses, Harrods will pay tribute to each of them – Ariel, Aurora (Sleeping Beauty), Belle, Cinderella, Jasmine, Mulan, Pocahontas, Rapunzel, Snow White and Tiana – with a host of exciting in-store events and promotions.
A one-off 7,000 square foot dedicated Disney area, located on the Fourth Floor, will house a Disney Princess pop-up boutique and a broad range of Disney products, including bespoke and limited-edition items, which will be available to purchase throughout the festive period*. Cinderella will receive a particular spotlight as part of Disney’s celebration of the global high definition launch of the animated classic masterpiece “Cinderella” Diamond Edition on Bluray this autumn.
Mark Briggs, Store Image Director at Harrods, said: “Each year we strive to deliver a Christmas theme that will inspire and enthrall our customers. Collaborating with Disney this year is an exciting prospect for the store, as it allows us to combine luxury and fashion with fantasy and nostalgia to execute a show-stopping Christmas”
Anna Hill, Chief Marketing Officer, The Walt Disney Company UK & Ireland added: “We are thrilled to be working with Harrods and some of the world’s most famous designers to sprinkle some magic on Christmas in London this year. The enchanting stories of our Disney Princesses are timeless and continue to inspire girls and women across generations.”
*Or until stock lasts
-- Posted July 17, 2012