Disney XD's "TRYathalon" Summer Event Reaches Nearly 4 Million Unique Total Viewers

Disney XD's "TRYathalon," Part of 'Disney's Magic of Healthy Living,' Reaches Nearly 4 Million Total Viewers and More Than 2.2 Million Kids 2-11

Is Disney XD's #1 Non-Scripted Program Ever with Kids 6-11, Boys 6-11 and Tweens 9-14

Disney XD's summer event, "TRYathalon," part of 'Disney's Magic of Healthy Living' program that inspires kids and families to lead healthier lifestyles through nutritious eating and physical activity, ranked as Disney XD's #1 telecast of the week in Total Viewers (825,000), Kids 6-14 (599,000/1.7 rating), Kids 6-11 (489,000/2.0 rating) and Kids 2-11 (553,000/1.3 rating), becoming the network's #1 non-scripted program ever among target Kids 6-11 demos and Tweens 9-14 (417,000/1.7 rating). Overall, the special reached nearly 4 million unique Total Viewers, including more than 2.2 million unique Kids 2-11.

The special gained viewers throughout the hour, peaking with 926,000 Total Viewers (+37%) and 690,000 Kids 6-14 (+52%) in its final quarter hour.

Disney XD's "TRYathalon" featured professional athletes -- two Olympic Gold Medalists, the WNBA's Candice Parker (Los Angeles Sparks) and NBA's Kevin Love (Minnesota Timberwolves), plus the NFL's Arian Foster (Houston Texans) -- who coached young stars from the network's hit original series, "Kickin' It," "Lab Rats" and "Pair of Kings." The actors were teamed with three viewers to compete in fun challenges that tested their skills and teamwork.

On DisneyXD.com/TRY, users participated in the new 'TRYit Challenger' in which kids and parents pledged to challenge themselves in new ways, such as trying new dance moves or adding fruit to a meal. Online the "TRYathalon" site captured nearly 130,000 page views, including 92,827 for featured game 'Summer TRYathalon Mash-up' which netted 89,353 games starts.

-- Posted August 23, 2012