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Video: Barney's New York and Disney Launch Holiday Program: Electric Holiday

(November 15, 2012)  Barneys New York, the luxury specialty retailer, and The Walt Disney Company, the world’s leading entertainment company, launched the 2012 Holiday project Electric Holiday at the Barneys New York Madison Avenue flagship store. A multi-platform initiative infused with fashion and fantasy, Electric Holiday merges the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday project to create a celebration of festive modern electric lights, music and fashion.

Highlights from the Grand Opening 

“Disney is proud to be part of New York’s holiday magic this year,” said Robert A. Iger, chairman and chief executive officer of The Walt Disney Company. “Together with Barneys, we’ve created a one-of-a-kind experience that combines Disney’s great characters and storytelling with high fashion for a spectacular celebration of the season.”

As part of the Electric Holiday program, 25% of sales from the limited-edition Electric Holiday product collection sold at select Barneys stores and Barneys.com will be donated to the American Red Cross. This is in addition to the $2 million dollars The Walt Disney Company has already pledged to support relief efforts, including $1 million to the Red Cross for immediate relief and an additional $1 million to support rebuilding efforts in Hurricane Sandy affected communities.  In addition, Disney/ABC Television Group organized a national "Day of Giving" on Nov 6 2012, seamlessly integrating outreach messaging across various programming and raising more than $18 million dollars for the American Red Cross. 

THE ELECTRIC HOLIDAY WINDOWS

The Electric Holiday program and the Madison Avenue flagship’s windows were unveiled featuring ‘Electric Holiday’, a moving art video starring Minnie Mouse on a fun, fabulous fashion adventure in Paris, along with an array of notable fashion personalities and Disney characters.

“Disney is a magical brand and Barneys New York is a surprising brand.  We feel we’ve captured both the magic and the surprise with this holiday project” said Mark Lee, Barneys New York CEO.   “It has been a dream to collaborate with Disney and we at Barneys are grateful that they found it intriguing to mix characters from our different worlds in this way.”   

Capturing the essence of the highly stylized fashion world along with the electrically-charged colors and brilliant lights of the magical world of Disney, the video begins with Minnie dreaming of the glamour of Paris. In her dream, she is whisked away to the City of Light, where she comes face to face with revered fashion personalities and takes the runway along with Mickey Mouse, Daisy Duck, and more in fabulous designer fashions. The storyline concludes happily when Minnie wakes up and Mickey presents her with the same designer dress she has just sported in her dream on the catwalk.

The moving art video was conceived to be a playful interpretation of the high fashion world, and will screen for a six-week period in the Madison Avenue windows, as well as in Barneys flagship stores across the country. To help bring the show to life, Oscar®-winning composer Michael Giacchino has created an original score. The video is exclusively on barneys.com, Disney.com and AOL.com.

Fashion personalities featured within the moving art video include:

-       Photographers: Steven Meisel, Mario Sorrenti and Juergen Teller

-       Front Row Personalities: Sarah Jessica Parker, Daphne Guinness, Lady Gaga, Naomi Campbell, Linda Evangelista and Bryan Boy

-       Backstage: Guido Palau, Pat McGrath, Julien d'Ys, Alber Elbaz, Nicolas Ghesquière and Ed Filipowski

-       Editors: Glenda Bailey, Bridget Foley, Emmanuelle Alt, Suzy Menkes, Franca Sozzani, Carine Roitfeld, Cathy Horyn and Anna Dello Russo

Each Disney character is dressed in a one-of-a-kind exclusive look created by some of the most influential fashion designers in the world, including:

-       Mickey Mouse: Balenciaga by Nicolas Ghesquière

-       Goofy: Balmain by Olivier Rousteing

-       Daisy: Dolce & Gabbana

-       Minnie Mouse: Lanvin by Alber Elbaz

-       Snow White: Nina Ricci by Peter Copping

-       Tiana: Proenza Schouler

-       Cruella de Vil: Rick Owens

The Madison Avenue windows feature highly unique display technology using Christie® MicroTiles® from Christie Digital Systems USA, Inc, on which the video will play throughout the program using their innovative technology. Working with d3 Technologies’ integrated production system which power the core of the show, utilizing five 4U servers generating 20 simultaneous HD video streams.  An OSRAM Business, Traxon the dynamic lighting and controls manufacturer, supplied almost 500 square feet of LED Mesh and String, as well as intelligent controls to add a layer of video to the window display.

-- Posted November 16, 2012

 

 

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