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Disney's Animal Kingdom was a creation. It is a fiction. Joe spoke about the importance of theme. If a story is to stay strong throughout it is important to establish the theme. He shared his personal irritation at the use of the word theme as a verb. It is a noun. He explained that you cannot theme a thing. "Theme is the underlying value system upon which a story is built. It is not the fake wood detailing on the outside of a box."
