LP Lotion: Joe Rohde on Animal Kingdom's Birthday
Page 8 of 14

The design team did massive amounts of research
Click here for a larger version of this picture (1024 X 729, 104,358 bytes)

It was important that Disney's Animal Kingdom really feel like reality.
Click here for a larger version of this picture (1024 X 719, 163,027 bytes)

Joe explained that building a three dimensional place is not the same as a picture. He explained the various levels of editing and filtering that impact the final image of place that makes its way into a picture book. When you go to a real place you come away with the sense of what it is like to be there.
Click here for a larger version of this picture (1024 X 684, 125,352 bytes)

The design team seeks to bring those experiences, not just the visuals, to life in their creations.
Click here for a larger version of this picture (1024 X 684, 136,816 bytes)