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Figures are always a hot area in Disneyana collecting because of them being three dimensional and colorful adaptations of the original Disney characters that show a strong resemblance to the character you have seen in the animated features. But Disneykins were an exception to the rule, as they were very small figures made of plastic, thus making it very difficult to hand paint, and since they were made inexpensively, not much time was taken to make them accurately look like the characters they were depicting. But thats O.K. as thats the charm of them, and in the long run they were meant to be sold as souvenirs and toys, not collectibles.
Disneykins are small hand painted plastic figures that were made in China - (Hong Kong) by Louis Marx and Company. They were made over a twenty five-year period from 1955 to 1980. There were 34 original figures from Snow White and the Seven Dwarfs to Mickey, Minnie, Donald and Goofy and also some characters from Dumbo to Peter Pan. Each figure came with a foil sticker on it saying Hong Kong and they were packed in an individual cardboard box with a picture of the character on it. Usually the boxes were nicer than the figures. The boxes were beautifully illustrated while the figures were very small no more than an inch to two inches tall. The pictures on the box showed true animators depiction of that character, but the figures hand painting left something to be desired, but it still did not stop Disneykins popularity. At the time they came out they cost anywhere from 15 cents to 25 cents.
There were also variations of Disneykins. Larger figures were called Disneykings and there were also Rolykins which were the same figures but with a ball bearing inside so they could be pushed across a table or floor. The Disneykings are less desirable than the Disneykins and worth about 25% less as are the Rolykins about 10-25 dollars each, but it depends on the character and availability.
The original 34 Disneykins can be found commonly all over but usually without the foil sticker and box. The prices on the original 34 without boxes and stickers range from $5 to $20 each, $5 for ones like the Seven Dwarfs and up to $20 for the Blue Fairy as they were more fragile and less common. You can add up to 50% to this price if they have the foil sticker and original box.
Disneykins also came in playsets with plastic furniture, trees and bushes. These are very desirable but are hard to find in good condition as many of them had cellophane windows in them that broke in a split second and the boxes were made of very cheap cardboard that crushed very easily. The sets of Disneykins were packed strangely also. You might get Peter Pan characters with Brer Rabbit from Song of the South for example, and there was no thought on how they were packed. These boxed sets can range in price from $50 to $500 if you happen to have the rare Sword in the Stone playset.