WALMART IS ANNOUNCED AS THE NEW EXCLUSIVE U.S. HOME OF HASBRO’S STAR WARS: THE BLACK SERIES 3 3/4-INCH FIGURES
The Collector-Favorite Line Will Feature Figures From the Saga Films and Star Wars: The Force Awakens, Beginning on September 4
BENTONVILLE, AR, Sep. 4, 2015 – Walmart and Hasbro, Inc. (NASDAQ: HAS) announced today that the retail giant will be the exclusive home of the fan-favorite STAR WARS: THE BLACK SERIES 3 3/4-inch toy line in the U.S.
Starting on “Force Friday,” September 4, Walmart.com will begin selling the first wave and taking pre-orders on the second wave of the highly collectible toy line. Customers will find the product in stores beginning in October, making Walmart the only destination in the U.S. for fans looking for highly detailed, highly articulated 3 3/4-inch figures based on the upcoming film STAR WARS: THE FORCE AWAKENS.
First launched in 2013, STAR WARS: THE BLACK SERIES 3 3/4-inch line quickly became a fan-favorite line, in the tradition of earlier Hasbro toy lines like the STAR WARS VINTAGE collection. As the new exclusive US home to the STAR WARS: THE BLACK SERIES 3 3/4-inch line, Walmart is proud to become the go-to destination for STAR WARS fans looking for the finest Hasbro toys available.
“Walmart is very excited to be the exclusive home of the Star Wars Black Series 3 ¾ inch figures,” said Anne Marie Kehoe, vice president of toys at Walmart. “This is just the beginning – fans, customers and collectors can expect Walmart and Walmart.com to be the place to find the newest characters and figures as they are released.”
“We’re thrilled that Walmart will be the new home for fans’ beloved STAR WARS: THE BLACK SERIES 3 3/4-inch toy line,” said Maureen Smith, senior vice president of brand marketing for Hasbro. “With the support of a world-class retailer like Walmart, we can ensure that collectors continue to get new, highly detailed and articulated 3 3/4-inch STAR WARS action figures for years to come.”
The first wave of the new STAR WARS: THE BLACK SERIES 3 3/4-inch line is currently available for purchase on Walmart.com and features EPISODE VI DARTH VADER, EPISODE VI LUKE SKYWALKER, and EPISODE IV CHEWBACCA. The second wave, featuring a brand new EPISODE IV PRINCESS LEIA figure and the first two figures based on STAR WARS: THE FORCE AWAKENS (FIRST ORDER STORMTROOPER and KYLO REN), are available to pre-order now on Walmart.com. Both waves will be available in stores in the next few months. Additional 3 ¾-inch figures will be coming later in 2015.
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, we serve nearly 260 million customers who visit our 11,532 stores under 65 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2015 revenue of $486 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd