Marcy Lefkovitz Named Vice President, Technology and Workflow Strategy for ABC

Marcy Lefkovitz has been promoted to Vice President, Technology and Workflow Strategy for ABC Broadcast Operations and Engineering. The announcement was made today by Todd Donovan, Senior Vice President, Broadcast Operations and Engineering for the ABC Television Network, to whom she will report.

Ms. Lefkovitz, a 20-year-veteran of ABC News, was previously Director of News Production there, where she was responsible for new technologies, workflow development, and training. In this role, she helped ensure smooth transitions to the use of non-linear editing, shared storage and asset management, journalist field news gathering, digital archive, and control room automation. She was also deeply involved in the creation of the Miami facility used to launch ABC’s joint venture with Univision, Fusion.

“Our new Technology and Workflow Strategy group will reinvigorate BO&E’s effort to identify and acquire the most promising new technologies and integrate them strategically across the ABC Television Network,” said Mr. Donovan. “Marcy’s vast expertise as an editor and producer at ABC News make her the perfect choice to head this new unit.”

Ms. Lefkovitz began her journalism career at ABC in 1987 as a researcher in the Political Unit assigned to the 1988 Presidential election.

After the election, she spent six years, from 1989-1994, as an independent documentary producer for Bolthead Communications, Globalvision and OMI. During that time, she worked on several award-winning projects for A&E, including a 26-part series called “Heroes,” as well as “Biography: James Cagney.” Other projects include 10 one-hour shows, “A History of the 80s,” which was broadcast on The History Channel, a series for PBS on human rights issues, “Rights and Wrongs,” and a film for PBS shot in Czechoslovakia, “The Journey of Butterfly.”

Lefkovitz returned to ABC News in 1994 as an editor for “Turning Point” and “The Century.” In 1998 she joined the staff of World News Tonight, first as an editor from 1994-2002 and then as a producer. While at World News Tonight, she edited segments for award-winning shows, including Bob Brown’s “Millennium”coverage, Ronald Reagan’s funeral and the Gulf Wars. She was named director of news production in 2007.

Lefkovitz graduated from Brown University with honors in Semiotics and received her Master’s degree in Broadcast Journalism from NYU.