Theme Park Adventure Press Release

August 27, 1999 - San Francisco, CA - Theme Park Adventure Magazine (www.themeparkadventure.com), a boutique publication that covers all aspects of the theme park and themed entertainment industry announced today that it has begun an aggressive publicity campaign that is unusual amongst similar fan publications.

The first step in that campaign took place on Monday, August 23, 1999 when TPA hosted an online chat to discuss their publication as well as the highly-successful Pirates of the Caribbean issue, which debuted earlier this summer and will be repeated on a monthly basis to maintain a high online profile and down-to-earth connection with its readers.

Adding to the publicity campaign, Theme Park Adventure Magazine Publisher/Editor-in-Chief Rick West has become an active member of ExpertSource, a collaboration of Business Wire (www.businesswire.com) and the Round Table Group, which provides the media with academic and industry experts at no charge.

"This is just the beginning of a very aggressive marketing campaign that Theme Park Adventure Magazine has embarked on," stated West.   "It's exciting and unique, as no other theme park magazine has traveled the road we've just set out to travel.  It's unmarked territory, and TPA is proud to blaze the way.  This campaign will raise enthusiast awareness of our publication as well as gain us additional respect amongst theme park executives.  The main problem that TPA and all similar publications face is that while our stories and projects are far more accurate and important than those appearing in major newspapers and on the news, most theme park companies such as Disney bend over backward for them and almost always overlooked smaller publications like ours.  It's incredibly frustrating and usually ends up doing them a disservice, as the people that read our magazines religiously are the ones spending time, money and energy on their theme parks.  I think that as Theme Park Adventure Magazine becomes more of an industry standard it will be harder for companies and executives to pass us over - or try to dictate what we can and cannot publish.  You don't see Disney or Six Flags telling the Times or Life Magazine what they can or cannot print.  They fall over themselves trying to accommodate these publications, and then the journalists almost always get their facts wrong anyway!   This is the dawn of a new era for TPA and other magazines that cater to themed entertainment fans such as The "E"-Ticket, Persistence of Vision and Haunted Attraction Magazine.  We're the ones the fans are looking to for good, well written work.  It's time that these companies admit to that and begin to recognize that we're not going away; we're stronger than ever and we're just getting started."

Theme Park Adventure Magazine is based in San Francisco, California.  For more information on TPA, please check the company's website at:   www.themeparkadventure.com.   Individuals may also contact TPA at (415) 704-4374.