WestPoint Stevens to create products for Disney Home Collection
WestPoint Stevens to Create Products for Disney Home Collection
WestPoint Stevens will join forces with Disney to develop, produce and market a new line of sheets, towels, coordinated bedding accessories and other products for the home under a license agreement announced today.
Scheduled to be introduced in January 2001, the wide range of new products is part of the expanding Disney Home Collection, which also includes a full line of character bedding and bath products, furniture, decorative accessories, and Disney Color Paint. The collection is available at mass market retailers throughout North America.
``WestPoint Stevens' wealth of experience and commitment to quality will be a tremendous addition to the Disney Home Collection," said Harry Dolman, senior vice president of Disney Hardlines. ``Together, Disney Consumer Products and WestPoint Stevens will make it possible for consumers to experience Disney magic in their homes every day."
Added Jack T. Toolan, executive vice president and president, sales and marketing, for WestPoint Stevens, ``Disney is a classic, quintessentially American brand that consumers revere, value and trust, and our licensing strategy is to become an intrinsic part of meaningful licenses with inherent value and longevity. We look forward to developing products that bring Disney's sense of fun and wonderful cast of characters into homes in innovative new ways."
Disney Consumer Products is the division of The Walt Disney Company that reaches consumers directly through licensed merchandise, retail stores, interactive games, and books and magazines.
WestPoint Stevens Inc. is the nation's leading
home-fashions consumer products marketing company, with a wide range of bed linens,
towels, blankets, comforters and accessories marketed under the well-known brand names of
Grand Patrician, Patrician, Martex, Utica, Stevens, Lady Pepperell and Vellux; and under
licensed brands including Ralph Lauren Home, Sanderson, Designers Guild, Joe Boxer, Glynda
Turley and Serta Perfect Sleeper. WestPoint Stevens is also a manufacturer of the Martha
Stewart bed and bath lines. WestPoint Stevens can be found on the World Wide Web at
www.westpointstevens.com
Safe-Harbor Statement: Except for historical information contained herein, the matters set forth in this news release are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and are subject to the safe-harbor provisions of that Act. The forward-looking statements set forth above involve a number of risks and uncertainties that could cause actual results to differ materially from any such statements. These risks and uncertainties, and assumptions concerning the company's future operations and performance, could prove inaccurate and, therefore, there can be no assurance that the forward-looking statements will prove to be accurate.
-- Posted October 13, 2000
Source: Company Press Release