Disney, Gillette Enter Exclusive Global Agreement For New Children's Oral-B Products

Disney, Gillette Enter Exclusive Global Agreement For New Children's Oral-B Products

A portfolio of new and innovative children's oral care products featuring beloved Disney characters will be introduced to families across the globe under an exclusive license agreement announced today by The Walt Disney Co. and The Gillette Co.

The products, including manual, battery and rechargeable power toothbrushes, will be launched under Gillette's Oral-B and Braun Oral-B trademarks and will showcase Mickey Mouse, Winnie the Pooh, Buzz Lightyear and Disney Princesses.

The unique line is designed to meet the special dental needs of children, while the characters are on hand to inspire children to develop healthy oral care habits at an early age. Specific product details will be made available this fall.

"Our brand is rooted in 75 years of Disney magic and is already known for making children smile,'' said Andy Mooney, president of Disney Consumer Products Worldwide. "Now, along with the most trusted name in oral care, we will make parents smile as well with breakthrough, high-quality oral care products they can trust.''

"Gillette is excited to combine its powerful oral care brands with the familiarity and fun of Disney characters to create a portfolio of new, innovative products that introduce children to healthy oral care habits that will last a lifetime,'' said Bruce Cleverly, president of Gillette Oral Care.

With its Oral-B and Braun Oral-B products, The Gillette Co. is the worldwide leader in both the manual and power toothbrush markets. The Oral-B brand is the leader in the fast-growing $4.5 billion global toothbrush category, marketing toothbrushes for children and adults as well as interdental products such as dental floss.

The Braun Oral-B brand includes power toothbrushes for adults and children, as well as interdental products such as oral irrigators and oral care centers.

Oral-B toothbrushes, the foundation and largest category of The Gillette Co.'s thriving oral care business, are used by more dentists and consumers than any other brand in the United States and many major international markets.

-- Posted June 19, 2001

Source: Company Release