ToyFair2002: JAKKS Pacific to Launch Disney Activity and Sports Toy Line

JAKKS Pacific to Launch Disney Activity and Sports Toy Line

New Products Focus On Classic Disney Characters and New Film Properties

JAKKS Pacific, Inc. will develop and market products, including art/activity and junior sport toys, based on a variety of beloved Disney characters including, Disney Princesses, Mickey Mouse, Winnie the Pooh and characters from new filmed entertainment.

The products, marketed under JAKKS' Flying Colors division, are expected to debut as early as American International Toy Fair, held February 10-14, 2002, in New York City.

"We are delighted with the opportunities the new Disney character products present for our Flying Colors division and the art/activity and junior sports categories,'' said Stephen Berman, President and COO, JAKKS Pacific. ``Having access to an array of classic Disney characters, as well as new filmed entertainment properties, gives us the opportunity to firmly establish Flying Colors as the undisputed leader in its field.''

"JAKKS has an extraordinary history of successfully maximizing existing toy and activity-related properties,'' said Tim Kilpin, senior vice president of Global Toys/Marketing and Creative Arts for Disney Consumer Products. "Their ability to rapidly develop new products, combined with their unsurpassed channels of distribution, is a perfect fit for the upcoming launch and marketing of Disney Magic Artist brand activity toys.''

--Posted February 11, 2002

Source: JAKKS Pacific, Inc Press Release