LPWire: Photos from Once Upon a Toy Opening - LaughingPlace.com: Disney World, Disneyland and More

LPWire: Photos from Once Upon a Toy Opening

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Copyright 2002. THE WALT DISNEY COMPANY

Walt Disney World Resort Opens Spectacular New Toy Store With Fun Theme Park Playthings From Disney and Hasbro

Beloved characters from Disney and Hasbro gathered today at Walt Disney World Resort to celebrate the grand opening of Once Upon a Toy, a spectacular new toy store filled with creative playthings that combine the magic of Disney and the fun of Hasbro.

A gala ceremony marked the official opening of Once Upon a Toy at Downtown Disney Marketplace, a spectacular new toy store filled with creative playthings that combine the magic of Disney and the fun of Hasbro.

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Copyright 2002. THE WALT DISNEY COMPANY
President of the Walt Disney World Resort, Al Weiss and Hasbro's chairman and CEO, Alan G Hassenfeld at the grand opening.

“Once Upon a Toy is a magical addition to the Downtown Disney area and a terrific place where children and families can play together,” said Al Weiss, president of Walt Disney World Resort. “For babies just starting to play or baby boomers rediscovering childhood favorites, the store offers plenty of fun for everyone.”

Alan G. Hassenfeld, Hasbro’s chairman and CEO, said, “Once Upon a Toy offers visitors to Downtown Disney an incredibly unique play experience for ‘kids’ of all ages. Together with Disney, we’ve created a destination filled with great toys, games, and fun.”

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Copyright 2002. THE WALT DISNEY COMPANY
President of the Walt Disney World Resort, Al Weiss and Hasbro's chairman and CEO, Alan G Hassenfeld pose with the Disney themed Mr. Potatohead

Once Upon a Toy offers five uniquely themed rooms that add up to 16,000 square feet of fun, a retail playground created by Walt Disney Imagineering in collaboration with Hasbro, Inc., the official toy and game company of Walt Disney World Resort, Disneyland Resort and Disneyland Paris Resort.

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Copyright 2002. THE WALT DISNEY COMPANY
A variety of the new Hasbro toys showcased above include the Disney theme parks edition of Monopoly, Haunted Mansion Clue, its a small world PLAYDOH playset and more.

--Posted August 5, 2002
Source: Walt Disney World Press Release