LPWire: Alaska Airlines Reveals "Spirit of Disneyland" Featuring Disney Characters

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Alaska Airlines Reveals "Spirit of Disneyland" First Domestic Aircraft Featuring Disney Characters

The Eskimo that has adorned the tail of all Alaska Airlines aircraft since the early 1970s is taking a well-deserved vacation -- at least on one aircraft that is.

Instead, the faces of Disney's most recognized theme park characters -- Mickey and Minnie Mouse, Donald Duck and Goofy -- take to the skies today on a newly-painted Alaska Airlines Boeing 737-400 named "Spirit of Disneyland." The aircraft makes its inaugural flight from Seattle-Tacoma International Airport at 1:07 p.m., arriving at John Wayne-Orange County Airport at 3:43 p.m. This is the first time a major U.S. airline has worked with Walt Disney Parks & Resorts to paint an aircraft with Disney theme park characters.

 
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Pictured with the Spirit of Disneyland are Erik Lindbergh, Bill Ayer, president and CEO of Alaska Airlines, and Randy Baumberger, senior vice president of The Disneyland Resort.

To appropriately inaugurate the "Spirit of Disneyland," Erik Lindbergh, Seattle resident and grandson of Charles Lindbergh whose famous plane was "Spirit of St. Louis," is joining executives from both companies and Disney characters in Alaska Airlines' Seattle hangar at 10 a.m. Monday for ribbon cutting ceremonies.

Lindbergh, who lives with rheumatoid arthritis, is sending off three families from the Arthritis Foundation Washington/Alaska Chapter on the plane's first regularly scheduled flight. Three of these children on the flight have juvenile rheumatoid arthritis and are spending the following day enjoying the magic of the DISNEYLAND Resort.

"It's been more than a quarter of a century since a face other than our trademark Eskimo has graced our aircraft," said Bill Ayer, Alaska Airlines' president and CEO, referring to the period when the images on Alaska's aircraft not only included an Eskimo, but also a Sourdough, Russian spires and a Native totem. "And come to think of it, it's the first time four faces have appeared on one of our aircraft at the same time."

The exterior of the "Spirit of Disneyland" aircraft is painted bright blue with the characters' images and the words "We're Going To DISNEYLAND!" The interior of the plane has fun graphics and printed messages from Disney characters inside the overhead bins, and a commemorative plaque at the forward door. On the inaugural flight, the crew and guests will receive Mickey Mouse ears and a goodie bag of Disney treats. This Disney-themed jet will fly throughout most of Alaska Airlines' route system, including flights to and from Southern California airports.

Mickey Mouse was on hand to marshal in the inaugural flight of Spirit of Disneyland
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"The Disneyland Resort and Alaska Airlines have enjoyed a successful partnership for many years and we're delighted to see this continue in such an exciting way," said Cynthia Harriss, president of the DISNEYLAND Resort. "This is an amazing first for our company. We're honored to work with Alaska Airlines on this flying ambassador of happiness."

The launch kicks off a major marketing initiative featuring special vacation offers between Alaska Airlines and the DISNEYLAND Resort. January begins with "Kids Fly Free" combined with five days of theme park fun for the price of three, and the fourth night free at a DISNEYLAND Resort area hotel.

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The DISNEYLAND Resort features two theme parks - DISNEYLAND® park, “The Happiest Place on Earth,” and DISNEY’S CALIFORNIA ADVENTURE™ park that captures the excitement of California through Disney storytelling - a place where Disney magic meets California fun. DOWNTOWN DISNEY® District is a public esplanade of dining, family entertainment and shopping. Hotels include the luxurious Disney’s Grand Californian Hotel®, Disney’s Paradise Pier® Hotel and the Disneyland Hotel. For general information, call (714) 781-4565 or visit www.disneyland.com.

The nation's ninth largest carrier, Alaska Airlines celebrates its 70th anniversary this year. Alaska and its regional partner, Horizon Air, serve 83 cities in the Lower 48, Alaska, Canada and Mexico. For reservations, visit www.alaskaair.com or call Alaska's toll-free reservations line at 1-800-ALASKAAIR (1-800-252-7522). For news and information, visit the Alaska Airlines Newsroom online at http://newsroom.alaskaair.com.

--Posted December 19, 2002
Source: DLR News

Related Links

• Alaska Airlines Official Site features plane painting
• Report of the Event on the LP Discussion Boards