LPWire: Radio Disney Joins Music Choice Lineup July 7th
Radio Disney and Music Choice Join Forces to Provide Family-Friendly Entertainment to a National Audience
Radio Disney and Music Choice announce a strategic alliance to bring Radio Disney programming to digital cable and satellite TV homes and cable-modem subscribers, beginning July 7, 2004. The Radio Disney audio channel will be available on the Music Choice network, which nationally distributes music channels, exclusive shows and concerts. This affiliation boosts Radio Disney's already-powerful presence by providing digital quality music to TV households across the nation. Music Choice leverages Radio Disney's loyal listener base, which is comprised of two highly sought-after demos: kids/tweens and families.
In addition to a 24/7 channel on the Music Choice line-up, the alliance creates a series of exclusive, televised music concerts for DIRECTV and cable systems. Radio Disney and Music Choice have collaborated in the past on exclusive concert events, including PLAY and Stacie Orrico. The latest Radio Disney -- Music Choice concert, "Disneymania In Concert," spotlights artists from the highly successful "DisneyMania" CD series. Performing artists include Raven from Disney Channel's "That's So Raven" and Hilary and Haylie Duff.
"Our new relationship with Music Choice was a natural alliance to further extend Radio Disney's reach," said Jean-Paul Colaco, President & General Manager of Radio Disney. "Our strategy is to give our audience every opportunity to access Radio Disney, regardless of platform. Music Choice is a great, dynamic medium that, when added to our analog stations and satellite radio distribution, makes Radio Disney America's only national, 24 hour audio network for kids and families."
"Music Choice is dedicated to being the most progressive music network by offering a wide variety of music channels that appeal to a broad demographic," said David Del Beccaro, President and CEO of Music Choice. "As music interests continue to evolve, Music Choice consistently positions itself to anticipate and respond to its viewers by periodically implementing programming changes. Through our alignment with Radio Disney, we fortify our commitment to outstanding music programming for kids and families."
About Radio Disney
Radio Disney is the ultimate music environment for kids and families. Radio Disney is "Your Music. Your Way." Created and produced by ABC Radio Network, Radio Disney is the only 24/7, listener-driven radio network where kids and families can rock out to pop, rock, soundtracks, oldies and evergreen hits. Kids drive the playlist, win out-of-this-world prizes, have fun at local events and are empowered on-air through games and contests and online at RadioDisney.com. Plus, for parents, Radio Disney is a trusted destination where families can make the most of their time spent together -- dancing, laughing, singing and talking. Each week, 3.2 million kids and tweens 6-14 and 2.4 million moms tune in and turn it up. Radio Disney currently broadcasts in 55 U.S. markets, covering 18 of the top 20 DMAs. Radio Disney is also available nationwide via satellite radio on XM and Sirius and on digital satellite & cable music provider, Music Choice. Radio Disney can also be heard internationally in Japan, the UK, Argentina, Paraguay and Uruguay. Visit the Radio Disney web site at www.RadioDisney.com.
About Music Choice
Music Choice is the premier music television network, reaching US households through digital cable and satellite television. Music Choice broadcasts music channels for homes and businesses and distributes televised concerts and music shows. The MUSIC CHOICE® music channels reach more than 33 million households and the Music Choice Concerts air in 44 million satellite and cable homes nationally. Headquartered in Horsham, PA, Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Adelphia Cable Communications, Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice. Visit the Music Choice web site at http://www.musicchoice.com.
--Posted June 28, 2004
Source: Radio Disney, Music Choice