LPWire: Mattel Releases Disney Scene It? DVD Game

Spin-off of the Wildly Popular Scene It?(TM) DVD Game(TM) Brings the Magic of Disney Alive for Hours of Holiday Family Fun

Mattel, Inc. is expanding the hit DVD-based trivia game brand Scene It?(TM) to include an all-new version for families, just in time for the holidays, with the Disney Scene It?(TM) DVD Game(TM).

Now available at mass retail, the Disney Scene It?(TM) DVD Game combines traditional boardgame play with technology, featuring more than 600 movie visuals, hundreds of characters and 1,100 trivia questions, including questions especially written for kids. From Disney animated and live-action classics to new Disney and Disney/Pixar blockbusters, players encounter clips and questions from such favorites as "Fantasia," "Old Yeller," "Beauty and the Beast," "Toy Story" and "Brother Bear."

"The Disney Scene It? DVD game brings traditional boardgame play to life, with a wonderful visual integration of our most popular characters," said Jessi Dunne, executive vice president, Disney Global Toys. "The game is a perfect complement of product innovation with the world's No.1 family entertainment brand."

With the patented DVD Optreve(TM) technology, the Disney Scene It?(TM) DVD automatically shuffles the questions and deals them at random to keep the game fresh by eliminating repeats. This 3-D multimedia match of memory, logic and Disney and Disney/Pixar knowledge is suggested for ages 6 and up, for an approximate retail price of $39.99.

"We look forward to giving families and fans alike the opportunity to relive favorite Disney and Disney/Pixar moments, and to create new ones together," said Phil Jackson, vice president, marketing, Mattel Brands. "Disney and Pixar have built a legacy around inspiring imagination and building magic memories. We've taken these classic moments and paired them with the visually compelling, interactive DVD component to make the game appealing and relevant across ages and life stages."

Throughout the game, players move forward by answering a combination of trivia and DVD questions, using film clips, songs, characters and photos from Disney and Disney/Pixar. Families everywhere will be able to identify the biggest Disney fan in their household by answering such questions as "Prince Charming is a character in which Disney animated feature?" and "What film features the line 'All drains lead to the ocean?'"

Following the smashing success of the original Scene It?(TM) DVD Game, Scene It?(TM) Jr., the first version for tweens released this summer, received a 2004 Parent's Choice Award from the Parent's Choice Foundation, a 2004 Back to School iParenting Media Award and a Toy Wishes "All Star" designation. All clips featured in this product are appropriate for all ages.

About Mattel

Mattel, Inc., is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll ever introduced. The Mattel family of toys and games is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), UNO(R), American Girl(R), and Fisher-Price(R), which also includes Little People(R), Rescue Heroes(TM), Power Wheels(R), as well as a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 36 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.

SCENE IT?(TM) and associated trademarks are owned by Screenlife, LLC and are used under license.

--Posted October 22, 2004
Source: Mattel, Inc