LPWire: Frozen Seafood Products Feature Disney Characters

American Pride Seafoods Partners with Disney to Develop Frozen Seafood Products Featuring Disney Characters

American Pride Seafoods, one of North America's premier seafood suppliers, today announced a licensing agreement with Disney Consumer Products to introduce a new retail line of frozen seafood products featuring four of Disney's most popular animated characters.

The products, which feature Mickey Mouse, The Little Mermaid, Peter Pan, and Lilo and Stitch, will be introduced in early 2005 at retail outlets nationwide. Each exciting product is made from premium quality whole muscle genuine Alaska Pollock fillets. These fillets are frozen at sea on American Seafoods' catcher-processor vessels to ensure maximum freshness, and are made with considerably more fish and less breading, resulting in very favorable nutritional value.

The licensing agreement represents Disney Consumer Products' first foray into frozen seafood. American Pride Seafoods, a subsidiary of American Seafoods Group, will manufacture the products.

"We are extremely honored to be partnering with such a world renowned and respected brand as the Walt Disney Company," said Randy Rhodes, senior vice president, chief sales and marketing officer of American Pride Seafoods. "This represents Disney's first frozen seafood product to be sold at retail, and we are excited about being chosen as Disney's partner in this new venture. These products will offer delicious, easy-to-prepare entrees that we hope will make seafood an easy choice for families looking for a quality product to serve their kids."

The products include:

Cheddar Treasures, a 1.1 oz. Cheddar crumb coated, crunchy fish nugget featuring Mickey Mouse

Dip Sea Dooz, a .5 oz. Crunchy, bite-sized breaded fish nugget featuring The Little Mermaid;

Pirate Planks, a 1.3 oz. seasoned, breaded fish strip featuring Peter Pan and Tinker Bell;

Pizza Fins, a 1 oz. crunchy, pizza-flavored, breaded fish wedge featuring characters from the Lilo & Stitch animated feature film.

American Pride Seafoods worked closely with Disney Consumer Products to help design and manage the production and printing of the retail packaging and product names for the new four products, Rhodes said. The products will be marketed in colorful, upbeat packaging featuring the Disney characters.

"American Pride has been an exceptional partner not only in setting new standards for our creative packaging, but also to ensure the product quality lives up to the Disney brand," said Louis Keyes, vice president of Global FMCG, Disney Consumer Products. "They have exceeded our expectations."

--Posted January 12, 2005
Source: American Pride Seafood