LPWire: Disney Online Announces 16 Percent One-Month Increase in March 2005
Disney Online Continues Record-Breaking Traffic Streak with 16 Percent
One-Month Increase in March 2005
Year-Over-Year Traffic to the Top-Ranked Online Entertainment Destination For
Kids And Families Increases By 44 Percent
Disney Online, part of
the Walt Disney Internet Group (WDIG) and the leader in kids and family online
entertainment, saw guest traffic numbers dramatically increase in March,
achieving an all-time high for monthly unique site visitors. Disney Online had
more than 19 million unique visitors in March 2005, up from 16.4 million in
February, reflecting an increase of more than 16 percent. This performance
outpaced the two percent growth of the Internet population and six percent
growth of the "Kids Entertainment" category for the same period (comScore Media
Metrix). Year-over-year Disney Online traffic grew 44 percent.
The Disney Online network of sites saw broad growth across almost all
demographics, with key growth areas including seniors and kids. Seniors ages 55
and above outpaced all other age segments by growing 37 percent over February,
and kids ages 6-14 grew 27 percent over February. For kids ages 6 to 14, traffic
to the Disney's Toontown Online (Toontown.com) and the Disney Channel site was
also strong, exhibiting double digit month-over-month growth.
Previously, the network experienced three consecutive record- breaking months in
a row from October to December 2004.
"Disney Online's performance reflects our team's focus on launching compelling
and innovative content for kids and families," stated Ken Goldstein, executive
vice president and managing director, Disney Online. "We are extremely proud of
our work with all the many Disney media units, especially Disney Channel, that
allows our guests access to the best of Disney when and where they want it."
FamilyFun.com, part of the Disney Online network, also showed strong growth with
a 42 percent increase in site traffic from March 2004.
About Disney Online
Disney Online (www.disney.com) produces the number one kids' entertainment and
family community destination on the World Wide Web. Launched in 1995, Disney.com
is designed to reflect the vision of an "online theme park," providing an
interactive gateway to all of the company's many Disney-branded internet
initiatives. Popular Disney Online places to visit include Disney Channel (www.disneychannel.com),
Playhouse Disney (www.playhousedisney.com), shopping at Disney Direct (www.disneydirect.com),
Walt Disney Parks and Resorts (www.disneydestinations.com), Walt Disney Pictures
(www.disneypictures.com), Disney DVD & Video (www.disneyvideos.com) and Radio
Disney (www.radiodisney.com).
Among the many magical "neighborhoods" found at www.Disney.com are Disney's
Toontown Online (www.toontown.com), the first 3D massively multiplayer online
role playing game for kids and families, and Disney's Blast (www.disneyblast.com),
a premium subscription service for kids ages 3-9. Disney Online also produces
FamilyFun.com (www.familyfun.com), the premier online family resource for "great
ideas, practical advice, and fun stuff to do" as well as Movies.com (www.movies.com),
a leading site that provides a broad array of reviews and information to help
movie fans "get movie night right." Disney Online is a part of the Walt Disney
Internet Group, which provides integrated strategic and operational services for
Internet, broadband, and mobile initiatives of The Walt Disney Company.
--Posted April 18, 2005
Source: Disney Online