LPWire: Sears Canada Announces That's So Raven Fashions

'That's So Raven' fashions debut at Sears Canada just in time for back to school
A Fun, Hip and Unique Apparel Line Designed Especially for Tween Girls

Sears Canada Inc. today announced the exclusive debut of 'That's So Raven' fashions inspired by Disney Channel's hit series 'That's So Raven' and its spunky lead character Raven Baxter, played by internationally recognized kid and tween superstar Raven (a.k.a. Raven Symone). Designed by Disney Consumer Products with input from Raven, the new tween fashion collection features a fresh mix of denims and novelty tops for girls 7 to 16 years of age.

"We're very excited to bring this dynamic new fashion collection to our younger customers," said Annie Helegda, Trend Manager, Sears Apparel and Accessories, Sears Canada. "Much like the fashions featured in the 'That's So Raven' series, the collection is trendy, fun and enables girls to express their individual style. Girls and moms alike will enjoy the new hip apparel line that is both stylish and age appropriate for tweens."

The sassy, smart, and stylish attitude of Raven Baxter is reflected in the collections cool denims, novelty tops, trendy cardigans and blazers. Denim is a fresh mix of stonewashed and dark denim. Rhinestone and embroidered details are everywhere from side seams and belt loops to embroidered detailing on pockets. Cool novelty tops with graphics play a big role from stud and sequins detailing to words and sentences. Stylish sweaters and blazers come in cool colours and fitted silhouettes.

Available in Canada exclusively at Sears, the collection will retail between $19.99 and $49.99 and will make its debut in mid-August through Sears department stores, catalogue and online at www.sears.ca.

Sears, where more Canadians spend more of their fashion dollars than anywhere else in Canada, currently has 122 full-line department stores, 49 Sears Home stores, over 2,200 catalogue merchandise pick-up locations, 152 dealer stores, 13 outlet stores, 50 floor covering centres, 5 Mattress and Appliance stores, 2 Coverings stores, 113 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

--Posted August 8, 2005
Source: Sears Canada Inc