LPWire: Platform Publishing Lets the Toons Out With Disney's Toontown Online
Platform Publishing Lets the
Toons Out With Disney's Toontown Online
Disney's Award-Winning MMO for Kids and Families Available on Retail
Shelves, Just In Time for the Holidays
Sony Online Entertainment's Platform
Publishing(TM), a cross-platform publishing, distribution and marketing label,
and Disney Online in association with Buena Vista Games announced today that
Disney's Toontown Online, the award-winning massively multiplayer online (MMO)
game designed for kids and families, is now available at retail. The
family-friendly online game carries a MSRP of $19.99, which includes a two-month
subscription to the game service. The retail version of Disney's Toontown Online
will come with a CD-ROM disc, a game manual and a Cog poster in the box, as well
as access to an in-game kart racer for the newly-added Goofy Speedway kart
racing track.
"Toontown Online is fun for players of all ages, and this marks the first time
that new Toons will be able to find the game in traditional retail locations,"
said John Needham, chief financial officer and senior vice president of business
development, Sony Online Entertainment. "Toontown Online is a great way for
families to play together online. We're very excited that Platform Publishing
can help bring this piece of Disney magic to an all-new group of players."
Team up with thousands of players for fun and excitement in Disney's Toontown
Online. Disney's Toontown Online (www.toontown.com)
is an award-winning multiplayer online game filled with non-stop play,
ever-changing adventure and irreverent fun. Players create their own cartoon
characters (Toons) and join forces to save the world from the Cogs, humorless
business robots who are attempting to turn the colorful, happy world of Toontown
into a dark metropolis of corporate monotony. It's always growing, always
changing and a wild world of cartoon adventures.
Toontown has been designed primarily for children ages 8 to 12, but is enjoyed
by kids and adults of all ages. Player feedback reveals that many families are
playing the game together, with parents enjoying the game as much as their
children. Unique in the game industry, players are evenly split between boys and
girls. Toontown has received multiple awards, including Computer Gaming World's
MMORPG of the Year in 2003, a 2003 Parent's Choice award, and the 2005 WiredKids
Safe Gaming Award.
Toontown Online is rated E for Everyone (cartoon violence and mischief) by the
Entertainment Software Ratings Board, and carries a monthly subscription fee of
$9.95.
--Posted October 3, 2005
Source: Platform Publishing