LPNews: Disney Mobile and Mobile ESPN to Launch Co-Branded Mall Kiosks for Retail Distribution
Disney Mobile and Mobile ESPN to Launch Co-Branded Mall Kiosks for Retail Distribution
60 Kiosks Expected Nationwide by
November
Brightpoint to Manage Independently-Operated Kiosks
Disney Mobile and Mobile ESPN will launch mall kiosks nationwide as part of a
distribution agreement that will extend the retail reach of both wireless
service providers. Brightpoint will act as a master dealer and manage
independent mobile dealers to operate the retail locations.
The two-sided kiosks, which reflect the unique products of Mobile ESPN and
Disney Mobile, offer Mobile ESPN and Disney Mobile-approved wireless service
plans, equipment and accessories. Brightpoint, Disney Mobile and Mobile ESPN
have selected 60 key mall locations throughout the US to test the concept and
anticipate a national roll out later this year or early 2007. Specific locations
have not been disclosed.
"Shopping malls will be essential to reaching our family audience and we think
it is a great retail channel for us," said George Grobar, senior vice president
and general manager, Disney Mobile. "The dual-sided kiosk featuring both Disney
Mobile and Mobile ESPN will capture attention in these high-traffic locations."
Said Manish Jha, senior vice president and general manager, Mobile ESPN, "Kiosks
offering Mobile ESPN and Disney Mobile together are a one-stop shop for two of
the wireless industry's most powerful new brands to showcase and sell their
products in an expertly-staffed setting. We are pleased to add another exciting
retail outlet to our distribution strategy."
"We are delighted to participate in the mall kiosk retail distribution program
with Disney Mobile and Mobile ESPN," said J. Mark Howell, President of
Brightpoint, Inc. and Brightpoint Americas. "We will work with our top dealers
to enable and enhance the delivery of this unique one-stop shop concept for
these two leading brands."
--Posted April 6, 2006
Source: ESPN Mobile