LPWire: Hit a High Note with Mattel's New ''High School Musical'' DVD Board Game
Hit a High Note with Mattel's New ''High School Musical'' DVD Board Game
New Game Based on the Smash Hit Disney Channel Original Movie Invites Players to Relive, Audition and Be Part of Favorite Moments from Movie
Mattel, Inc. today announced they will introduce a new DVD board game this fall based on the hugely popular Disney Channel Original Movie, "High School Musical." The High School Musical DVD Game is the newest addition to Mattel's DVD games portfolio, which includes the award-winning Scene It?® The DVD Game(TM), Mad Gab Mania(TM), Tribond Beyond(TM), Disney DVD Bingo, Barbie® Fairytopia(TM)Mermaidia(TM), to name a few. The new game lets players enter into their favorite "High School Musical" moments as they interact with the DVD to complete challenges and move through the High School campus in an effort to make final call back auditions.
"We are excited to bring this smash hit movie to life in a way that lets kids immerse themselves in an interactive game and be a part of the 'High School Musical' phenomenon," said Tim Kilpin, General Manager and Senior Vice President, Boys and Entertainment, Mattel Brands. "The game integrates audition elements such as memorable video clips, songs and dances from the show that kids will enjoy and love. The High School Musical DVD Game is a perfect addition to Mattel's growing portfolio of interactive games."
The High School Musical DVD Game allows players to be one of the six main characters from the movie - Gabriella, Troy, Sharpay, Ryan, Taylor and Chad - and respond to DVD-based questions and challenges in four categories, including "Actual or SO Not!," "Song," "Dance" and "Relationships and Trivia." The game challenges players' knowledge of High School Musical with video clips, movie songs and dance routines to see how well they can "audition" and make their way around the school-themed game board. Game points are awarded based on level of difficulty, with freshman class questions and challenges being the easiest and senior class categories being the most difficult.
The High School Musical DVD Game includes a game board, DVD and six character movers and will be available this November at retailers nationwide for an MSRP of $19.99.
--Posted June 22, 2006
Source: Mattel, Inc