Enchanted-Inspired �Giselle� Gown to Be Unveiled
New Platinum Gown Launched as Disney Princess-Inspired Bridal Line Expands At Bridal Fashion Week
(April 13, 2008) Every princess begins her journey with a dream and Disney�s (NYSE:DIS) most recent heroine Giselle is no exception. As a classic fairytale collides with modern-day New York City in Disney�s Enchanted, so the newest gown in the Kirstie Kelly for Disney�s Fairy Tale Weddings collection combines the organic with the sophisticated. The Giselle gown, the latest platinum gown in the line, gives a subtle nod toward nature with cascading leaves of hand placed organza and net and will be unveiled alongside twelve new gowns in the Disney Princess-inspired line through live-model fashion vignettes on Sunday, April 13, 2008, at Loft 11 at 7:30 p.m.
The addition of the Giselle gown continues the phenomenal success of the Kirstie Kelly for Disney�s Fairy Tale Weddings line since its debut in April of last year. The essence of Disney�s latest heroine comes through in a gown that communicates sophistication while also being decidedly happily-ever-after. Giselle is inquisitive and romantic. She�s hopeful despite the rough and tumble environment she�s thrown into. And this dress speaks to her pure heart, confident resolve and love of the world around her.
�The Giselle gown has a Manhattan-like sophistication,� said Kelly. �A heroine like Giselle combines a love of nature with a sensibility for the contemporary, and this is clearly the inspiration for this very special gown.�
Alongside the Giselle gown, Disney and Kirstie Kelly will unveil twelve new gowns, each inspired by a Disney Princess including Ariel, Aurora/Sleeping Beauty, Belle, Cinderella, Snow White and Disney Princess Jasmine. Kelly brings sophistication and style to each gown through contemporary treatments and fabrications including silk chiffon, satin, taffeta and a variety of laces, with elegant accents with touches of crystals, ribbon and exquisite embroidery and delicate beadwork.
�This new collection of gowns represents the fashion forward focus of the line,� said Jim Calhoun, executive VP, global apparel, Disney Consumer Products. �Together with Kirstie�s second platinum gown, the line now offers an array of possibilities and choices for brides looking to make their wedding-day dreams come true.�
In celebration of wishes coming true, Kirstie Kelly For Disney�s Fairy Tale Weddings will continue her platinum campaign wherein she will make a $125 donation to the Make-A-Wish Foundation� for each platinum gown sold.
For consumer information on Kirstie Kelly For Disney�s Fairy Tale Weddings, consumers may visit www.disneybridal.com.
-- Posted April 14, 2008