(October 24, 2008) Hanesbrands Inc.�s Champion brand, which provided activewear that will appear in Walt Disney Pictures� �High School Musical 3: Senior Year,� celebrates the release of the film with a line of apparel inspired by the Champion items worn by characters in the movie, which opens tomorrow.

America�s favorite high school students hit the big screen this time with new music, big dance numbers and a compelling story with all the fun�and big life decisions�senior year has to offer. Champion provided activewear apparel, including jackets and sweatpants, worn by the film�s East High Wildcats.

Fans of the highly anticipated Disney feature film can get replica High School Musical 3-themed apparel from C9 by Champion at select Target Stores inspired by the athletic wear, cheerleader outfits, hooded sweatshirts, T-shirts, and team uniforms worn by Troy, Chad, and the rest of the Wildcats characters.

�Being so involved with �High School Musical 3� was the perfect challenge for Champion to showcase its innovation and capabilities,� said Kevin Hall, Hanesbrands executive vice president, chief marketing officer. �This effort deepens our working relationship with Disney and is an excellent complement to Hanesbrands and Champion�s long-term marketing alliance with Walt Disney Parks and Resorts.�

Last year, Hanesbrands and Champion entered a 10-year alliance with Disney, which includes product co-branding, attraction sponsorships and other brand visibility and signage at Walt Disney Parks and Resorts properties.

�Champion produced these clothes to engage the millions of �High School Musical� fans who share our enthusiasm for playing and spending time with friends,� said Claire Edgar, director, Champion brand marketing. �The �High School Musical� line from C9 by Champion gives fans great athletic apparel with great comfort, fit and quality and all the style and fun of the East High Wildcats.�

The �High School Musical 3� line from C9 by Champion will offer the following products:

• Fully lined mesh hoodie, available in true white or orange glow
• Wildcats racerback tank, available in true white
• Short sleeve polo, available in true white or orange glow
• Mesh skort, available in orange glow

The �High School Musical� line from C9 by Champion is available in the boys and girls departments at select Target stores for a limited time. Suggest retail prices range from $16.99 to $22.99 per item.

The line of products will be supported by a nationwide marketing campaign that includes national print advertising in teen magazines, online banner ads, point-of-sale placement, a special promotion for elementary and middle school coaches and a national public relations effort.

�These products fit perfectly with our �How You Play� advertising campaign and provides new opportunities to bring the Champion brand into the lives of our consumers,� Edgar said. �We are pleased to build upon our alliance with Disney.�

The Hanesbrands-Disney alliance included the naming rights for Champion Stadium at Disney�s ESPN Wide World of Sports Complex, the nation�s premier amateur sports venue. There are also brand placement and promotional opportunities throughout the 220-acre complex and in-store promotional and brand building opportunities at ESPN Zone restaurants and stores.

-- Posted October 24, 2008