The Magical Moments of Disney Are Now Even Sweeter With MY M&M'S

New MY M&M'S(R) MEMORABLE MOMENTS(TM) Blends Feature Classic and Contemporary Characters to Help Bring the Magic of Disney to Any Celebration

New Product Demonstrates Disney's Commitment to Offer Treats Responsibly to Families

(April 30, 2009) Looking to add a little character to your celebration and gifts? Mars Direct Inc., a division of Mars Snackfood US, and Disney Consumer Products announced today a collaboration to create MY M&M'S(R) Brand Chocolate Candies MEMORABLE MOMENTS(TM) blends featuring Disney and Disney-Pixar characters and movies.

From Mickey Mouse to Disney-Pixar's Toy Story, the nine MEMORABLE MOMENTS(TM) blends feature a range of both iconic and contemporary Disney characters, logos and sayings to help make any special occasion more magical. The new line also meets Disney's food guidelines for the celebrations category and exemplifies Disney's commitment to offer treats responsibly to families. Nine new custom MY M&M'S(R) MEMORABLE MOMENTS(TM) blends can be purchased online exclusively at mymms.com/Disney.

"Disney has been creating magical memories for generations and we are really excited to share the magic with the introduction of MY M&M'S(R) MEMORABLE MOMENTS(TM) blends inspired by Disney," said Jim Cass, vice president and general manager, Mars Direct. "From baby showers to birthdays to weddings, these custom blends printed with your favorite Disney characters are sure to surprise and delight someone special."

"This collaboration with Mars and MY M&M'S(R) adds a real fun element to celebrations everywhere in a whimsical way that only Disney can deliver. It also allows us to continue offering families new confectionary products that fall within Disney's food guidelines," said Lance Gatewood, vice president of food, health and beauty for Disney Consumer Products.

A Magical Collaboration

MY M&M'S(R) MEMORABLE MOMENTS(TM) inspired by Disney are available in nine magical blends including:

• Mickey Mouse - featuring everyone's favorite mouse, along with Donald Duck and the famous song line "M-i-c- You Know the Rest"
• Disney Babies - featuring baby Mickey Mouse and baby Minnie Mouse
• Disney Princess - featuring The Little Mermaid's Ariel, Cinderella and Sleeping Beauty with the expression "Happily Ever After"
• Disney Princess Wedding - featuring Cinderella and the Prince in silhouette and in a heart, wedding bells and the popular wedding phrase "Dreams Do Come True"
• Disney-Pixar's Cars - featuring the film's logo, Lightning McQueen, Tow Mater and the catchphrase, "Get In Gear"
• Disney Fairies - featuring Tinker Bell, Rosetta and Silvermist, with the saying "Believe In Magic"
• Winnie the Pooh - featuring Winnie, Eeyore, Tigger and the familiar Winnie the Pooh logo
• High School Musical - featuring the High School Musical logo, an East High megaphone, the East High Wildcat mascot and the phrase "Dive In"
• Disney-Pixar's Toy Story - featuring Woody, Buzz Lightyear, Alien and the motto "Friends Forever"

Ordering MY M&M'S(R) MEMORABLE MOMENTS(TM) Disney Blends

MY M&M'S(R) MEMORABLE MOMENTS(TM) can be ordered by visiting www.mymms.com/Disney or by calling 888-696-6788. They are available in special Disney-themed 7-ounce bags (minimum order: 3 bags) for $12.99 per bag, and in 5-pound bags priced at $140. Share the magic of Disney with friends and family by gifting them with a MY M&M'S(R) Old Fashioned Candy Dispenser featuring their favorite Disney character and filled with their favorite MEMORABLE MOMENTS(TM) blend for $59.99.

-- Posted April 30, 2009