Disney Channel Stands as TV�s No. 1 Network in Total Day May 11 - 17

Disney Channel Stands as TV’s No. 1 Network in Total DayAmong Tweens 9-14 for the Fifth Time in Six Weeks

Sunday’s “Night of Premieres” Featuring All-New Episodes of Hit Original Series “Hannah Montana,” “JONAS” and “Sonny With A Chance” Propels Disney Channelto TV’s No. 1 Post in the Time Slot in Target Kids 6-11 and Tweens 9-14In Total Viewers, During Sunday’s “Night of Premieres,”

Disney Channel is Cable’s Most-Watched Network in Total Viewers with Entertainment Programming Sunday’s “JONAS” Hits Best-Since-Debut Levels in Kids 6-11 and Tweens 9-14, Ranking No. 1 in its Time Slot in Both Target Categories

Sunday’s “Sonny With A Chance” and “JONAS” Qualify as TV’s Top 2 Telecasts for the Week in Girl Demos Saturday’s “JONAS” is TV’s No. 1 Program at 8 O’Clock in Girls 6-11 and Tween Girls Saturday’s 9:30 a.m.

“Mickey Mouse Clubhouse” is the Week’s TV’s No. 1 Telecast in Kids 2-5, with the Series No. 1 for the Week Overall in the Key Demo

Thursday’s “Special Agent Oso” Posts a Series Weekday High Among Kids 2-5, Becoming Disney Channel’s No. 1 Weekday 8:00 a.m. Telecast Ever in the Key Demo

Disney Channel

Powered by Sunday’s “Night of Premieres,” featuring all-new episodes of hit original series “Hannah Montana,” “JONAS” and “Sonny With A Chance,” Disney Channel ranked as TV’s No. 1 network in Total Day in Tweens 9-14 (436,000/1.8 rating - tie), marking its fifth time in six weeks at the top of the charts, and up by a substantial 14% year to year (382,000, week of 5/12/08).

In Prime, Disney Channel extended its winning streak as cable’s No. 1 network in Prime to 215 consecutive weeks in Kids 6-11 (856,000/3.5 rating) and to 211 weeks in Tweens 9-14 (735,000/3.0 rating), climbing by a solid 10% (777,000) and by 14% (643,000), respectively, versus the same week last year (week of 5/12/08).

“Night of Premieres” (Sunday, 5/17/09, 7:30-9:00 p.m.)

With Sunday’s “Night of Premieres” (7:30 – 9:00 p.m.), Disney Channel stood as TV’s No. 1 network in the time period among Kids 6-11 (1.4 million/5.8 rating) and Tweens 9-14 (1.4 million/5.6 rating), and cable’s No. 1 network with entertainment programming in Total Viewers (3.4 million).  In key kids, Disney Channel dominated the competition in the daypart, overshadowing runner-up Nickelodeon, by 17% in Kids 6-11 (1.4 million vs. 1.2 million) and by 48% in Tweens 9-14 (1.4 million vs. 948,000).

“Hannah Montana” (Sunday, 5/17/09, 7:30-8:00 p.m.)

At 7:30 p.m., “Hannah Montana” was the No. 1 TV program among Tweens 9-14 (1.2 million/4.8 rating) by wide margins, topping Nickelodeon by 23% (978,000), and tied for No. 1 in Kids 6-11 (1.3 million).

For the week, “Hannah Montana” was TV’s fifth-ranked series telecast among Girls 6-11 (896,000/7.5 rating), and placed No. 4 overall in Tween Girls (861,000 /7.2 rating).

“JONAS” (Sunday, 5/17/09, 8:00-8:30 p.m.)

At 8 o’clock, boasting best-since-premiere ratings, “JONAS” rocked its time period, ranking as TV’s No. 1 program among Kids 6-11 (1.5 million/5.9 rating) and Tweens 9-14 (1.4 million/5.7 rating), and cable’s most-watched entertainment show in Total Viewers (3.4 million - tie).

Among girl demos, Sunday’s “JONAS” ranked as the week’s No. 2 TV show among Girls 6-11 (1.1 million/9.3 rating) and Tweens Girls (1.1 million/8.8 rating).

“Sonny With A Chance” (Sunday, 5/17/09, 8:30-9:00 p.m.)

At 8:30 p.m., “Sonny With A Chance” stood as TV’s No. 1 program in Kids 6-11 (1.6 million/6.4 rating) and Tweens 9-14 (1.5 million/6.2 rating), and cable’s No. 1 entertainment program in Total Viewers (3.5 million). 

Additionally, among the week’s TV shows, “Sonny With A Chance” ranked No. 1 among Girls 6-11 (1.2 million/9.9 rating) and Tweens Girls (1.2 million/9.7 rating).

“JONAS" (Saturday, 5/16/09, 8:00 – 8:30 p.m.)

Saturday’s original “JONAS” placed No. 1 among all TV shows in its time period in Girls 6-11 (7.5 rating – tie) and Tween Girls (861,000/7.2 rating).

For the week, “JONAS” ranked No. 4 among all TV telecasts in Tween Girls, and slotted sixth in Girls 6-11.

“Mickey Mouse Clubhouse"

The week’s No. 1 TV telecast in Kids 2-5 (945,000/5.8 rating), Saturday’s “Mickey Mouse Clubhouse” (9:30 – 9:55 a.m.) was the show’s most-watched telecast in 6 weeks (since 4/4/09). 

Impressively, Saturday’s high marks drove “Mickey Mouse Clubhouse” to TV’s No. 1 rank for the week among all TV options in Kids 2-5 (775,000/4.7 rating). 

Additionally, Saturday’s outing was also the show’s most-watched telecast in 6 weeks in Total Viewers (2.1 million) - since 4/4/09.

“Special Agent Oso"

Driven by Thursday’s 8:00 a.m. airing, the show’s most-watched weekday telecast on record in Kids 2-5 (854,000), “Special Agent Oso” recorded its largest weekly weekday audience to date in the target demo, growing by a solid 11% week to week (704,000 vs. 633,000). 

Impressively, Thursday’s telecast is Disney Channel’s most-watched weekday 8:00 a.m. telecast in the net’s history in Kids 2-5 (854,000/5.2 rating - dates back to April ‘96), and stood as the show’s second-most-watched telecast to date in the target demo, behind a weekend launch episode (873,000 – 4/4/09).

Competitively, “Special Agent Oso’s” Thursday airing placed No. 6 among all TV telecasts in Kids 2-5 (No. 6 – 5.2 rating - tie), and also finished No. 6 for the week overall (4.2 rating - tie) in the key demo.

Since its premiere six weeks ago, “Special Agent Oso” has reached more than 20 million unique Total Viewers and 5.5 million unique Kid 2-5 viewers.

Source:  Nielsen Media Research (National Ratings, Preliminary, Live + Same Day, 5/11-5/17/09).  “SAO” reach based on 6 minutes of viewing, 4/4/09-5/17/09).

-- Posted May 20, 2009