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McDonald's 100 Years of Magic Happy Meal Toys Begin March 8th

McDonald's® Brings Walt Disney World "100 Years Of Magic" Celebration To Customers Through 100 Happy Meal Toys And Special Edition Glassware

Beginning March 8, McDonald's restaurants nationwide will salute the Walt Disney World "100 Years of Disney Magic" celebration with a full-scale promotion including a parade of 100 Disney character Happy Meal toys and a set of four special edition commemorative glasses.

The McDonald's promotion featuring the Walt Disney World "100 Years of Magic" celebration runs from March 8 through April 4, and brings the nostalgic feel of 100 years of Walt Disney World memories to customers through a collection of historical Happy Meal toys, Happy Meal boxes, carry-out bags and in-restaurant décor.

"We are delighted to bring the creation and imagination of a century of shared Disney memories into our restaurants and customers' homes," said Peter Sterling, Vice President, McDonald's U.S. Marketing. "We are proud of our Disney/McDonald's alliance and salute this grand celebration of Walt Disney's life. Children and adults will have fun remembering and reliving their first Disney memory with this fun McDonald's promotion."

A Parade of Disney Happy Meal Toys

McDonald's will introduce a collection of 100 exclusive Happy Meal toys inspired by Disney's admired collection of theatrical, video and television characters. Representing more than 40 Disney films, the McDonald's premiums include a mix of new and classic Disney characters, allowing kids and parents of all ages to recall favorite Disney memories. Each Happy Meal premium is fully decorated and is featured on a commemorative base, which includes the character's debut date, character's name and the Walt Disney World "100 Years of Magic" logo.

The McDonald's Happy Meal promotion featuring the Walt Disney World "100 Years of Magic" celebration is a historical collection of Disney favorites, from classic characters like Mickey Mouse, Dumbo, Cinderella, and Mary Poppins to the newer innovations, including: Ariel, Aladdin, Bianca, Pocahontas, Tarzan, Jesse and Hercules.

One toy is included with each Happy Meal and can be purchased at participating McDonald's restaurants, while supplies last.

McDonald's Premium Special Edition Glasses

McDonald's salutes the Walt Disney World "100 Years of Magic" celebration by offering a set of four beautifully-crafted special edition commemorative glasses, available exclusively at McDonald's. Each glass features a different park celebration and favorite Disney characters, and are filled with Disney trivia, history and fun facts. The bottom of each glass features a clear, embossed Walt Disney World "100 Years of Magic" logo. The four different glasses will be available at participating McDonald's for a recommended $1.99 each with any food purchase while supplies last. Limits may vary. See restaurant for details.

Walt Disney World Park Packaging

To capture the excitement and nostalgia of the past 100 years, artwork features both new and classic Disney characters in the four magical Walt Disney World theme parks. The colorful, interactive design will be included on Happy Meal boxes, carry out bags and trayliners, as well as on in-restaurant décor. All packaging elements will carry the Walt Disney World "100 Years of Magic" celebration theme.


An advertising campaign supporting the McDonald's promotion featuring W alt Disney World "100 Years of Magic" celebration will begin March 8. Adult general market TV, radio and print spots were created by DDB Chicago and Leo Burnett Company, Chicago created the general market TV and print Happy Meal commercials. Hispanic TV and radio advertising was developed by del Rivero Messianu Advertising, Miami; African-American radio and print spots were created by Burrell Advertising, Chicago.

--Posted March 4, 2002

Source: McDonald's Press Release