Coca-Cola is diving into the multiverse. New limited edition Marvel character Coca-Cola cans are now available in stores.
UPDATE:
- Disney has released official information on the collaboration between Marvel and Coca-Cola.
- On Monday, The Walt Disney Company and Coca-Cola launched Coca-Cola x Marvel: The Heroes — an innovative collaboration featuring some of Marvel’s most popular characters.
- In the limited-time campaign, the two beloved brands are bringing the world of Marvel to life with a brand-new TV commercial, as well as a never-before-seen consumer experience featuring exclusive, limited-edition Coca-Cola pack designs featuring 38-character illustrations.
- The new line of exclusive cans and bottles will feature heroes and villains from across the Marvel Universe.
- Illustrated with a balance of white, red, and black tones that highlight the characters, each can is scannable and brings its character to life through an AR extension on Coca-Cola’s website.
- In addition to the collectable cans and innovative AR experience, Coca-Cola x Marvel: The Heroes offers fans a chance to win exciting prizes from Disney and Marvel, including the Ultimate Fan Experience, Disney Cruise, Marvel movie screenings, collectable influencer boxes, movie tickets, autographed memorabilia, and Disney+ subscriptions.
- The collaboration kicks off with a new TV spot that showcases a woman, who accidentally puts an entire comic book world in danger. Then, the real magic of Coca-Cola unites the Marvel Universe to save the day.
- The Marvel characters featured in 38 designs across the limited-edition products include:
- Coca-Cola:
- Blade
- Cable
- Colossus
- Daredevil
- Deadpool
- Elektra
- Juggernaut
- Kingpin
- Loki
- Moon Knight
- Negasonic Teenage Warhead
- Wolverine
- Nick Fury
- Storm (US Only)
- Super-Skrull
- War Machine
- Coca-Cola Zero Sugar:
- Ant-Man
- Black Panther
- Black Widow
- Captain America
- Captain Marvel
- Doctor Strange
- Groot
- Hulk
- Iron Man
- Ms. Marvel
- She-Hulk
- Rocket
- Scarlet Witch
- Shang-Chi
- Star-Lord
- Thanos
- Thor
- Starting today, fans can collect characters from this exciting new collaboration in stores globally.
- Coca-Cola x Marvel: The Heroes will be available in more than 50 countries worldwide across North America, Latin America, Europe, China, Japan, and Asia Pacific.
- Interestingly, while the language of this collaboration says there are 38 character designs, only 33 characters are listed and the Coca-Cola mobile site only lists 28 characters and six matchups so none of the numbers quite line up.
- More information on the scans and sweepstakes can be found on the Coca-Cola site.
- The case of 12 oz. cans we picked up at a local Walmart (we have also since spotted the cans at Publix) featured Nick Fury cans.
- After scanning one of the cans, we got to see the AR activation featuring the character.
- While 28 character scans are needed to enter the “Super-Powered Sweepstakes” and six matchup scans are needed to enter the “Matchup Sweepstakes,” Marvel fans can also enter for an instant win daily with no purchase necessary.
- Our prize was a digital poster featuring Elektra.
What they’re saying:
- Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company: “Our corporate alliance with Coca-Cola uniquely positioned us to develop something remarkably innovative within the industry. We took the traditional marketing paradigm and redefined it in the best way possible.”
- Islam ElDessouky, Global Head of Creative Strategy and Content for Coca-Cola: “Coca-Cola has a long history with Disney, and it’s exciting to have a relationship that encourages and enables us to continue to push ourselves and our relationship to new heights creatively. This latest collaboration with Marvel allows us to tap into the legacy and affinity for both brands to deliver consumers new and unexpected experiences.”
ORIGINAL (April 6, 2024):
- This collaboration between Marvel and Coca-Cola has been curiously quiet, with no official word from either brand.
- However, the products have become available in stores. We found a case in Walmart today (April 6).
- The cases of character-adorned 12 oz. cans feature several fan-favorite Marvel characters, including:
- Colossus
- Elektra
- Deadpool
- Daredevil
- Super-Skrull
- Nick Fury
- It is worth noting however, that each case contains 12 cans with the same character on each.
- As seen in the image at the top of this page, our case contained only Nick Fury cans.
- So, if you want to collect all of the characters, you will have to purchase multiple packs of cans.
- In addition to the characters on “Original Taste” cans, a different set of characters can be found on cans of Coca-Cola Zero Sugar.
- Based on the box art from the 24-packs of Coca-Cola Zero Sugar, characters featured on these cans include:
- Captain Marvel
- Captain America (Sam Wilson)
- The Hulk
- Iron Man
- Black Panther (Shuri)
- It is interesting that the “Zero Sugar” cans seem to feature a more MCU-focused collaboration, while the “Original Taste” cans expand beyond just the MCU.
- We’ll continue to keep an eye on this collaboration between Marvel and Coca-Cola and see if we can find these themed cans in any other stores.