Legacy Content

Lylle Beier Promoted to Senior VP of Special Events for the Studios

Lylle Breier Promoted to Senior Vice President of Special Events for The Walt Disney Studios

Lylle Breier has been promoted to the newly created position of senior vice president, special events, for The Walt Disney Studios, it was announced today by Richard Cook, chairman of The Walt Disney Motion Pictures Group. In her new role, she will be responsible for creating and overseeing a wide range of worldwide special events related to the domestic and international releases of the studio's motion-picture and video product.

Over the past decade, Breier has helped to stage some of the industry's most elaborate and memorable events, including the 1995 premiere of Pocahontas in Central Park, the 1997 "Hercules Premiere Weekend" in Manhattan complete with Electrical Light Parade, and the recent live worldwide concert tour for Fantasia/2000. Additionally, she has been responsible for many of the special activities at Hollywood's legendary El Capitan Theater and the recent construction of a temporary IMAX theater in Los Angeles to showcase Fantasia/2000.

Commenting on the announcement, Cook said: "When it comes to great showmanship and achieving the impossible, Lylle is without peer in the industry. She is enormously creative, a tireless worker, and has the vision and ability to oversee the most ambitious and complex of projects. "She has helped the studio launch some of its biggest successes in a spectacular manner and added to the Disney legacy for outstanding showmanship. Lylle has been an incredible contributor to our team for the past 11 years, and we have tremendous respect for her talent, taste and creativity."

For the past four years, Breier has served as vice president, special events, for Buena Vista Pictures Distribution. She held the post of director of special events for two years prior to that. Among her accomplishments, she was involved with the opening of the legendary El Capitan Theater in Hollywood in 1991 and has been responsible for all group and advance ticket-sales programs ever since.

She has also helped to supervise many successful special events, including the premiere of The Lion King at Radio City Music Hall, the Angels in the Outfield world premiere at Pittsburgh's Three Rivers Stadium, "Pocahontas: The Premiere in the Park" on the Great Lawn in Central Park, the six-city preopening engagements for Pocahontas, the "Totally Toy Story" Funhouse at the El Capitan, the 1997 premiere of The Rock on Alcatraz Island, and the spectacular parade and Superdome premiere for The Hunchback of Notre Dame.

In 1998, Breier and her team orchestrated "The Hercules World Premiere Weekend in New York." That Herculean feat involved the complicated logistics of transporting Disneyland's popular "Main Street Electrical Parade" to Manhattan and closing down a 1-7/8-mile parade route along 42nd Street and Fifth Avenue. More than 4 million people turned out to view the parade in person while millions more watched the live television broadcast.

Most recently, Breier helped to launch Fantasia/2000 in grand fashion with a "World Premiere Tour" that included live concert performances synched to the film in New York (at Carnegie Hall), London, Paris and Tokyo. The tour concluded on New Year's Eve in Pasadena, Calif., with the Fantasia/2000 Millennium Ball.

Breier and her team were also responsible for lining up 75 IMAX theaters around the world for the exclusive giant-screen engagement and working closely with each venue on a comprehensive marketing and group sales program. To help kick off the Jan. 1, 2000, IMAX engagement, Breier's special-events group was responsible for overseeing the construction of the Disney IMAX Theater in Los Angeles, a temporary structure located on the Howard Hughes Parkway.

Breier began her association with Buena Vista Pictures Distribution in 1987 as a summer intern. Two years later, she joined the company on a full-time basis as marketing coordinator, where her principal duties included overseeing the college-intern program. In that role, she was in charge of a select group of college interns who traveled across the country throughout the summer to check on the use of promotional materials.

In 1992, she was promoted to manager of special events and took on responsibilities for the El Capitan shows and ticket sales plus events surrounding Disney's major releases.

A native of Miami, Breier contributed articles to the Miami Herald while still in high school. She went on to attend UCLA, where she majored in communication and graduated in 1989.

Related Links

-- Posted February 4, 2000

Source: Company Press Release